BY TOM COX | OB BLOGGER
What if being in chaos was optional? What if crisis, or chaos, or “firefighting,” or feeling behind schedule, behind the press of constantly emerging problems, could be stopped? It can. It’s simple. It’s not easy. Here are your three steps to stop fighting fires — and getting control, confidence, and clarity.
BY BRANDY CODY | GUEST BLOGGER
With the holidays in full swing, many companies are electing to celebrate with their employees by throwing holiday parties. There is always some degree of risk associated with any company-sponsored function.
BY TOM COX | BUSINESS TIPS CONTRIBUTOR
How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.