Lululemon's ground-level business strategy

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Wednesday, September 29, 2010

thelatestAthletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. It does not include broadcast or print advertising, or any other traditional marketing approaches. The company relies solely on social events, word of mouth and social media to get customers to its stores. Last week it took the unusual step of organizing an overnight camp-out in upscale Bridgeport Village.

 

Oregon ARRA funds go to Washington businesses

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Wednesday, September 22, 2010
thelatestThe recently completed Tillamook North Jetty project was awarded to an out-of-state company over local bidders, raising questions about the future use of federal stimulus funds awarded to Oregon projects.
 

Oregon Zoo cashes in on dinosaur fever

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Wednesday, September 15, 2010
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The Oregon Zoo has extended its animatronic "Prehistoric Predator" exhibit an extra month due to popularity and financial success. The animals will return to extinction on October 3.

 

 

Subsidies dry up for green business

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Tuesday, September 14, 2010

thelatestLegislators presented a doom and gloom message to Oregon green business leaders last week: The Oregon General Fund continues to plummet. State subsidies, once readily offered through tax credits to green businesses, will now be more difficult to obtain.

 

Group creates a bed bug fighting bed

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Friday, September 10, 2010

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A Portland nonprofit has invented a bed that it hopes will help fight the bed bug infestation that has hit apartments, hotels and other buildings throughout the city.

 

Running events gain momentum

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Thursday, September 02, 2010

thelatestOregon is getting pounded in the recession - pounded by the soles of runners clamoring to snag a spot in marathons, relays and races filling up around the state.

 

Jobs return to Portland Harbor

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Wednesday, August 25, 2010

thelatestThe Greenbrier Companies, headquartered in Lake Oswego with a strong presence in Portland Harbor, has received $130 million worth of new railcar orders and will increase its workforce by 260 at its Gunderson railcar manufacturing facility in Northwest Portland.  The company has received over 1,700 new orders and 1,200 refurbishment orders from five companies in North America.

 

South Waterfront finally comes to life

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Monday, August 23, 2010

thelatestThe ribbon-cutting of Elizabeth Caruthers Park last Thursday sent a strong signal that the idealized South Waterfront District isn’t completely lost to a stalled economy. Quite the contrary, it looks as though the neighbors are finally moving in, and so is business.

 

Oregon Business named top 10 business publication

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Tuesday, August 17, 2010
thelatestOregon Business magazine has been named one of the top 10 small business publications in the country by the national American Society of Business Publication Editors, which also awarded five additional honors to the magazine for excellence in writing and design.
 
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