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|Monday, May 05, 2014|
BY DON MORRISON | OB GUEST CONTRIBUTOR
You’ve grown and nurtured your business, and you want to protect it. But, in today’s world of the internet and technology, installing an alarm system is no longer enough to secure your company. While the technology renaissance we have gone through has certainly benefited consumers and businesses alike, it’s also brought a new vulnerability with it – the emergence of cybercrime.
Cybercrime…it seems like such a simple word, however its simple identifier fails to portray the true magnitude of its risks. For the most part, cybercrime falls into one of two categories, digital piracy and broader information attacks.
Digital piracy involves the illegal duplication, sale or use of unlicensed software. This could be as basic as installing a program on two computers when you only hold one license, or as complex as a crime ring producing counterfeit versions of the latest Windows operating system. Meanwhile, information attacks involve a broad range of tactics that may involve malware, viruses and other means to glean data, or personal information, from a target.
We all know running a business, especially a small business, is challenging and it’s normal to look for ways to cut costs – especially when it comes to IT. And digital pirates prey upon this behavior. Digital piracy is one area where the old adage, “if it sounds too good to be true, it likely is,” definitely rings true.
You may even ask, “Well, Don, is it really so terrible to download the same software on two computers?” The answer is yes. Utilizing a single software license on two devices means only one device will receive the regular security updates and patches from the manufacturer, opening your network to increased risk from information attacks. And software found online for far below market value is also likely pirated, and may include malware and viruses. In fact, in their study, The Link between Pirated Software and Cybersecurity Breaches, IDC recently found that U.S. businesses are expected to spend $22 billion in 2014 dealing with security issues associated with pirated software.
Meanwhile, information attacks involve a broad range of tactics that may involve malware, viruses and other means to glean data from a target – and are not always associated with pirated software. While piracy often involves a tangible asset, information attacks are much more subvert and hard to identify.
So you say, “Don’t worry Don, I’m a small business, cybercriminals are after the big fish in the water.” Wrong again. Criminals are increasingly targeting SMBs who often do not have the same level of security or are less likely to ensure machines have all the latest updates. And data breaches are expected to cost U.S. businesses another $75.5 billion in 2014, according to IDC. With information attacks increasingly being led by organized crime syndicates and sophisticated operations, their effectiveness and risk to businesses continues to climb. For the U.S., 93 percent of business losses are expected to be the result of criminal organizations.
Both digital piracy and information attacks bring with them their own unique range of IT threats for businesses, and while they may overlap at times, each requires its own security measures. Just because a business purchases only legal genuine software, doesn’t mean they are immune from the risks of information attacks. Meanwhile, that amazing deal you got on productivity software may include hidden malware and bots designed to siphon off customer data and account information without your knowledge.
“Great Don, you have my attention, but what can I do?” The good answer is all businesses, despite their size, can decrease their risk of being the victim of cybercrime – without breaking the bank! With three simple steps, you can secure your IT network and protect your business from today’s cybercriminals.
Ultimately, knowledge is power, and a few simple steps can have a tremendous impact on your information security. Technology is an area where if it sounds too good to be true, it likely is – and a little commonsense goes a long way.
Don Morrison, Director of U.S. Anti-Piracy at Microsoft, resides in Portland, Ore.
Monday, January 26, 2015
BY LINDA BAKER
The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.
Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Tuesday, December 02, 2014
BY LINDA BAKER
A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Monday, January 26, 2015
BY AMY MILSHTEIN
Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.