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|Friday, June 21, 2013|
BY TOM COX | BUSINESS TIPS CONTRIBUTOR
It is surprisingly easy to out-compete other firms in hiring top people.
You just need to think differently.
Most hiring managers unconsciously build a ‘box’ of expectations that unintentionally omits large numbers of qualified applicants.
These expectations can include:
…and so on.
When I work with job seekers, I’m astounded at how highly qualified many of them are — and how complex their lives are. One job seeker is older than 60 — and has amazing energy and drive. She’s been screened out of several openings where she’d be excellent.
Another job seeker has a tough home life with a chronically sick family member. He’s incredibly responsible and hard working, and would be a loyal high performer — if he could get flexibility around days and times of work.
Then, when I work with CEOs and other hiring managers, they think nothing of excluding someone who can’t work a full time 8-to-6 office job — even when the job itself does not truly require that.
Fortunately for Portland area employers and job seekers — and ultimately national and worldwide — a startup called Work Life Family (WLF) aims to fix this. I interviewed Joni Roylance, co-founder with Caitlin Shrigley, about their mission.
Their primary equation is:
1 + 1 = 3
In other words, you can create wholes that are larger than the sums of their parts… especially in hiring and retaining workers.
Joni founded the company after she worked 8 years at one job, needed a 4-day work week with the birth of her second child, and was turned down for flex time or part time.
“There are lots of opportunities for employers to build goodwill, and provide value to employees, that don’t cost cash,” says Joni.
Conventional “family friendly” policies can mean a pretty narrow range of options — like part-time or work-from-home jobs.
Companies can easily go beyond that:
This inspires one to back up and ask another seemingly naive question — Why have benefits?
WLF looks to understand, What are the costs and barriers that get in the way of offering benefits like flexible hours, FSAs, etc?
For any employer looking to deepen loyalty and increase their pool of job applicants, WLF’s guidance seems like it should be mandatory.
My advice is, tell (don’t ask) your HR director to connect with WLF and see what policies (and assumptions) you should change, immediately.
But be warned — no amount of flex time is going to guarantee worker engagement. (Too many HR folks over-sell and over-promise the benefits of benefits.)
My experience matches the guidance of Frederick Herzberg — his “Motivation and Hygiene Factors” is a great illustration of the duality of engagement factors.
To summarize Herzberg’s point, employees need two things, Motivating factors and Hygiene factors.
Benefits and the rest of the WLF agenda add up to Hygiene — and a lack of these factors can cripple your ability to engage your workers.
However, hygiene is not enough — it’s “necessary but not sufficient” to create engagement.
Tom Cox is a Beaverton consultant, author and speaker. He coaches CEOs on how to boost performance by building workplace trust.
Tuesday, February 25, 2014
BY PAIGE PARKER
A money management firm broadens its reach.
Tuesday, February 25, 2014
BY LINDA BAKER
An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, March 20, 2014
BY JASON NORRIS | GUEST BLOGGER
I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Tuesday, April 08, 2014
BY HANNAH WALLACE | OB BLOGGER
It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.
Thursday, March 27, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.
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