|| Print ||
|Thursday, June 24, 2010|
Nike is hiring again in Beaverton after a turbulent recessionary run punctuated by a 5% downsizing last May. The company has posted openings in information technology, operations, human resources, communications and the House of Hoops, has just hired a new Chief Learning Officer and is sprinting into a new fiscal year with momentum and focus.
The Nike effect in Oregon starts with jobs but it reaches far beyond that. With more than $19 billion in annual global revenues, deep connections to the state’s creative services, financial and legal sectors and a steady churn of departing executives seeking their fortunes through creative start-ups (not to mention the vast philanthropic efforts of Phil Knight), Nike is probably Oregon’s most important business. So it was refreshing to hear CEO Mark Parker piling on the inspirational sports clichés about competitive fire and thriving on strong competition during yesterday’s fiscal year 2010 earnings call.
Sports clichés do not generally serve corporate leaders well, especially the proverbial boast that this or that initiative is "game changing." But if anyone has a right to sound like a high school coach when addressing Goldman Sachs and Citigroup, it's Parker. He is, after all, running the largest sports business in the world. Since taking over for the underwhelming William Perez in 2006, Parker has reinvigorated the Nike brand and led the company deep into under-tapped markets, first China and now Mexico and Brazil. Just prior to yesterday’s earnings call, he was in South Africa for the World Cup, and he pointedly referred to the world’s most popular sport as football, not soccer. He also pointed out that Nike, once an also-ran in non-American football, has become a dominant force, with revenues in that business up 35% before the World Cup kicked into gear with the jaw-dropping Nike ad produced by Wieden+Kennedy that has generated 16 million-plus online hits.
Other promising trends for Nike:
Perhaps most importantly, Charlie Denson, president of the Nike brand, said yesterday, “We enter the new fiscal year with clean inventories.” That means the discounts and sales are over, and Nike’s heading back to the prices that have built it into a $19 billion company.
Ben Jacklet is managing editor for Oregon Business.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
|Up in the Air|
|Queen of Resilience|
|Credit Unions Perspective|
|Uncertainty abound in Greece|
|Lululemon issues recall of hoodies|
|SCOTUS: Gay marriage is legal throughout nation|
|Taylor Swift makes good with Apple|
|Earthquake strikes in Coast Range|
|SCOTUS backs Obamacare|
|Instagram hopes to compete with Twitter|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.
Colette Young to lead staff at Southwest Portland branch.