|| Print ||
|Wednesday, May 26, 2010|
Google made a rare and very un-Google-like public appearance yesterday in Southeast Portland. It was interesting to see a company that has brilliantly reinvented so many things over the past decade playing the role of a typical business, hobnobbing with economic development officials, handing out free pens and notebooks and boasting about economic impact. Then again, $512 million worth of economic impact in Oregon is a phenomenon worth boasting about.
This is a company that started without a business plan or a revenue source. Co-founders Sergey Brin and Larry Page worked on the assumption that if they greatly improved people’s ability to find information, the money would follow. They were right. The advertising system that now funds the far-flung Google empire is a money-making machine, not only for Google but also for thousands of small businesses such as Clive Coffee, which hosted yesterday’s event.
Indeed it is. Google’s three-line “sponsored link” text ads are brilliant in their simplicity. The price is set at auction, the rankings are based on relevance, and the advertiser only pays Google when someone clicks on the ad.
There are a lot of questions Google didn’t answer in yesterday’s event, particularly involving the company’s top-secret, electricity-gobbling server farm in The Dalles. But it is extremely difficult to fault the numbers Google did provide, along with the convincing story of economic opportunity that these numbers tell.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|100 Best awards 2014|
|Our man in Congress|
|Recreational marijuana use linked to brain changes|
|Former NYC mayor announces $50M gun law election push|
|U.S. consumer inflation rises: higher food, rent costs|
|U.S. Airways apologizes for tweeting explicit image|
|Bubba Watson wins second Masters Tournament|
|Excessive TV linked to poorer sleep in children|
|Obama names new U.S. health secretary|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.
On March 14, 2014 Governor Kitzhaber signed House Bill 4050 into law. Introduced by the Oregon Association for Health Underwriters (OAHU), HB 4050 gives small businesses the option of self-insuring for their health benefits.