|| Print ||
|Wednesday, September 23, 2009|
Anyone who believes that the hemp industry is best left to the half-baked stoners of the world should spend a few hours talking textiles with Ken Barker. Five minutes into the conversation it becomes clear that this guy is onto something big, and he knows exactly what he is doing.
Barker recently served as head of apparel at Adidas North America in Portland. Before that he held executive positions with Adidas and Levi Strauss in Canada. He knows how hard it is for apparel companies to meet the rising demand for clothing from earth-friendly sources. When he was with Adidas he entertained proposals to make fabric from soy, bamboo, even seaweed. None of them made as much sense as hemp, the plant that once served as the backbone of U.S. industry before it was banned in the 1930s.
Barker and another former Adidas executive, David Howitt (a brain behind the success of Oregon Chai), run an investment firm in Northwest Portland called the Meriwether Group. They have two hemp companies in their portfolio. Living Harvest, which makes hemp milk, is one of the fastest growing companies in Oregon. Naturally Advanced Technologies, the company Barker has run since 2006, recently raised more than $900,000 and plans to get its product to market within six months.
You know you’re talking to an entrepreneur when you ask how close they got to running out of money and you get a grin and a nod. “We took it down to under $200,000 just 30 days ago,” says Barker. “But once we were able to announce that we had some global players signed on as partners, we went out and raised a quick million dollars. That’s enough to take it to commercial production.”
NAT’s partnerships with the decidedly non-hippy powerhouses Hanes and Georgia Pacific offer hints about the company’s plans. The goal is the no-nonsense, low-cost, mass production of industrial hemp, initially for the apparel and pulp industries and eventually for natural plastics and biofuels. The company has trademarked a fiber technology called Crailar that Barker hopes to build into the next big apparel ingredient in the tradition of Lycra and Gore-Tex, but plant-based and organic.
The idea isn’t to replace the mountains of petroleum-based polyester used by Nike and Adidas, or the fields of pesticide-covered cotton gobbled up by Hanes and Levi Strauss, but rather to introduce Crailar into the existing system of textile manufacturing, as an option for manufacturers interested in going green. Thus the partnership with Hanes and textile researchers at North Carolina State.
The same general principle applies to the pulp industry, which is in deep trouble these days and could use some fresh ideas. Think paper towels and napkins without the stumps. The fact that Georgia Pacific has signed on suggests that the potential is there.
Barker calls hemp a “super-crop.” There is no disputing that hemp is a proven performer that grows like a weed without pesticides. It is also illegal, at the federal level, although Oregon recently became the seventh state to vote to legalize it at the statewide level. Barker argues that harvesting hemp locally would make sense, but in the meantime he says it is easy to import from Canada.
The potential for hemp has been there for decades — make that centuries. What has been missing in modern times (in addition to intelligent federal policy) is a team with the experience and expertise to take hemp production to the next competitive level. Barker and his partners could end up doing just that. If his plans come to fruition, they could breathe new life into the nation’s suffering pulp and textiles industries and offer a new option in the search for viable biofuels. All of which would build nicely on Oregon’s strengths in the apparel industry and in the business of going green.
|The more they change, the more they stay the same|
|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
|The future of money|
|Bitcoin creator revealed|
|Staples closing 225 stores|
|EU to offer aid package to Ukraine|
|Daily sugar intake 'should be halved'|
|White House reveals 2015 budget|
|RadioShack to close 1,100 stores|
|Bill Gates regains spot as world's richest person|
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
Allowing individuals to access their own healthcare options has created more difficulty instead of making things easier. There are so many examples that illustrate why agents are more important than ever in helping businesses and individuals determine the healthcare coverage that best fits their need.
Capital Pacific Bank, a Portland-based community bank serving businesses, professionals and nonprofit organizations, today announced that it has earned recognition as a Certified B Corporation by B Lab, a nonprofit organization dedicated to building a community of socially responsible businesses. The bank is one of six financial institutions across the country to achieve B Corp status.
On Thursday, April 3, from 8 a.m. to noon (registration begins at 7:30 a.m.), Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”
For the 5th year in a row, Oregon Business Magazine has recognized Barran Liebman as one of the 100 Best Places to Work in Oregon.