Recession alters business as usual

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Articles - May 2011
Wednesday, April 20, 2011

“If we ever become profitable again, we will spend years paying off debt, and will then hoard cash as a buffer.” That was just one of dozens of comments that came back with our survey this month on how the recession affected Oregon businesses. There were 718 respondents in the late March survey by research partner CFM Strategic Communications. Many comments were along the same lines, from comments such as “There will be fewer employees and fewer benefits,” to workplaces becoming “colder, more bottom-line driven, rather than relationship-based.” Some said they clarified their business strategy because of the downturn. “I’ll stop pursuing the wrong clients and the wrong engagements,” wrote one reader.

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