|| Print ||
|Articles - May 2011|
|Wednesday, April 20, 2011|
Page 2 of 2
NWEA, founded in Portland in 1977, pioneered the field of computer adaptive testing. Its database contains the results of approximately 200 million tests taken by students of all ability levels. But the organization was in poor financial shape when Chapman took over. His first priorities were to control costs, to develop a national marketing strategy and to work hard to retain the customers NWEA already had. Unlike nonprofits funded by charitable donations, NWEA is basically run as a software-as-a-service enterprise, with school districts paying annual fees to use the organization’s technology. The more children taking NWEA tests, the more the organization earns. With a 90% customer retention rate, each new partnership results in growth.
But Chapman is quick to emphasize that NWEA is not a business. It is a mission-driven nonprofit. There are no shareholders. The money the organization earns must go back into the mission. Chapman sees that structure as a benefit rather than a shortcoming. “We don’t have quarterly earnings reports,” he says, adding that he doesn’t miss them. “Because of that we can make the long-term investments we need to make to fulfill the mission and achieve the vision. We can afford to spend the time to make sure that we’re doing it right.”
The largest long-term investment that Chapman has overseen at NWEA is the organization’s new technology platform, which is due to be released this summer. The project represents a three-and-a-half-year, $40-million-plus investment. Of that, $26 million went to IBM and the rest went to internal expenses, including building up NWEA’s software development and quality assurance team from 15 jobs to 62. Chapman says the new platform will enable NWEA to serve the nation’s largest school districts. “We needed a platform built to scale, so that if you want to test 400,000 kids in Chicago on a Tuesday afternoon, you can.”
The new technology will also allow NWEA to expand its research of effort analysis, idiosyncratic learning patterns and other inquiries into the most effective ways to help kids learn. “I’ve been focused on the business end,” says Chapman. “But everything we do is research-based. The real question is what is the research showing us? It’s fascinating stuff, and we’re always looking at it.”
Another ongoing effort involves lobbying and public outreach. Chapman estimates that he spends about half of his work time on presentations and conversations around issues of education policy. In his view, the effort and expense that go into assessing the effectiveness of the nation’s schools detracts from the more important work of individual student achievement. “Too much of the focus of education has been accountability and No Child Left Behind, and we’re losing the focus on tools that can actually help kids learn.”
He doesn’t have to look far to find an example. Although NWEA was founded in Oregon and made its debut in Portland Public Schools in 1978, the organization’s products are no longer used in the state’s school districts. Instead the state uses OAKS tests, short for Oregon Assessment of Knowledge and Skills. Chapman criticizes this expense as “$8 million per year on a test that does nothing to help kids learn.”
NWEA has no presence in Oregon schools, but it is in all of the school districts of Wyoming and South Carolina and most of the districts in Wisconsin, Minnesota and Indiana. “For the most part we’ve spread by word of mouth,” says Chapman. “Now we’re applying a more sophisticated approach to marketing. With a 10% market share we’ve got a lot of growth ahead of us.”
Friday, March 28, 2014
BY TOM COX | OB BLOGGER
The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.
Tuesday, February 25, 2014
BY JAKE THOMAS
An ancient institution moves slowly into the digital age.
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Tuesday, February 25, 2014
BY LINDA BAKER
Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.
Tuesday, February 25, 2014
BY BRANDON SAWYER
The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.
Tuesday, March 04, 2014
BY DEBRA RINGOLD | GUEST CONTRIBUTOR
How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?
|How Doug Badger spends his downtime|
|Port at a crossroads|
|Our man in Congress|
|100 Best awards 2014|
|McDonald's U.S. Q1 profits decline|
|Americans question Big Bang theory |
|Skin cancer rates 'surge' since 1970s|
|Teen survives 5-hour flight in jet wheel well|
|NASA discovers first potentially habitable planet|
|Effects of childhood bullying last a lifetime|
|Scientists make first embryo clones from adults|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.