Home Back Issues May 2011 Crimson Trace's laser focus

Crimson Trace's laser focus

| Print |  Email
Articles - May 2011
Wednesday, April 20, 2011
Article Index
Crimson Trace's laser focus
Crimson Trace page 2

 

0511_CrimsonTrace_01
Crimson Trace makes red and green laser sights in addition to infrared sights for the military that require specialized goggles. This pistol is a "Sig 226."

As Lew Danielson read a worn, creased piece of yellow ruled notebook paper before work nearly 18 years ago he didn’t know he was reading the future.

Danielson is now the CEO and chairman of the board of Crimson Trace, the company he co-founded in 1994 based upon the mission statement that he wrote on that worn piece of paper dated “9/28/93” he now has framed in his office. The creased piece of paper has bullet points like “we will dominate the market” and “have top-notch customer service.” Following these and other simple guidelines has served them well. With revenues of between $40 million and $50 million, the Wilsonville-based company makes state-of-the-art laser gun sights, employs around 100 people and controls 70% of the national market for laser gun sights. It has seen a 10% to 12% annual growth rate for the past four years.

Danielson was formerly the president at EPS, a now-defunct Portland company that made parts for Boeing, when he decided to form Crimson Trace in 1996 to meld his professional experience and passion for shooting. The prototype laser sights were initially machined on weekends at EPS and were rather clunky; now the company uses CAD software to design the modular sights that are partially built by Hillsboro-based injection molding company R&D Plastics before being finished at the company’s Wilsonville factory “Oregon is a great place to start a business; you can start on a bootstrap,” says Danielson. “In California, you’re broke before you start,” he says, referring to permitting fees.



 

Comments   

 
Guest
0 #1 RE: Crimson Trace's laser focusGuest 2013-05-20 11:56:45
I have a glock G20, with a laser formed in the trigger gard, and a red button on the back of grip. I was told it was crimson trace. I need to find what battery it takes, and possibly the laser model.
respectfully: TOM
Quote | Report to administrator
 

More Articles

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS