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|Articles - May 2011|
|Wednesday, April 20, 2011|
Tech companies created by and for the young aren’t the only businesses racking up impressive growth numbers as the economy recovers. One of the state’s fastest growing companies has doubled its revenues and employees since 2008 by paying attention to older folks.
The founders of Consumer Cellular did not set out to build a mobile phone service for senior citizens when they launched the business in 1995. Their goal was to make cell phones affordable and easy to use for everyone. Once they realized that their message resonated most clearly with mobile phone users over 50, they honed their business to serve customers who are often overlooked in the rush to get in on the latest and greatest. “It was a matter of listening to our customers and seeing who they were,” says CEO John Marick. “The mature market is a natural fit for us.”
The company has developed a formal relationship with the American Association of Retired People as the group’s exclusive wireless provider, with marketing access to AARP members. They’ve also imported a cell phone specifically designed for seniors, with big, raised buttons, a large, bright screen and an easy-to-use interface. The European manufacturer, Doro, sells the handset exclusively through Consumer Cellular in the U.S. market.
Marick says the company’s service policies are designed with the customer in mind. There are no confusing contracts that lock in customers for years at a time. Rather than outsource service calls to India, Consumer Cellular runs call centers in Portland and Phoenix, with no time limit for helping customers solve their problems. As for billing, customers receive alerts when they are approaching their monthly limits, with one-button solutions to avoid high charges. “We make sure the customer gets the lowest possible bill,” says Marick. He acknowledges that in the short term, the company loses out on revenues by warning customers in advance, but in the long term, “we’re going to make much more money if we can give a customer a reason to stay with us.”
Consumer Reports recently named Consumer Cellular the best no-contract mobile provider in the nation. The business ended 2010 with $135 million in revenues and 300 employees. “We always have people out looking for good employees,” Marick says.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
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