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|Articles - May 2011|
|Wednesday, April 20, 2011|
Audiobooks have been around for decades, but what recovering Silicon Valley insider John Lee and his colleagues at Ashland-based Folium Partners have in mind is something altogether different. “We’re turning it into an experience; we’re presenting publishers with the opportunity to add games and other features to support the book,” says Lee.
The 2-year-old company’s vision of audiobook apps for smart phones and tablets with enhanced content has landed it Southern Oregon Angel Investment Network’s first annual investment prize of $155,000.
Lee and his associates founded Folium with $12,000, countless unpaid hours and an optimistic if uncertain understanding that their multimedia-enhanced audiobook was in demand. “There wasn’t a strong market indication that people would prefer to experience a book this way; the risk was there if we got it wrong,” he says.
Another initial fear was whether Apple would even agree to sell their product through iTunes because of Apple's strong partnership with New Jersey-based audiobook distributor Audible. Fortunately for them, Apple decided that what Folium is producing is not audiobooks, but rather what Lee calls “Folium-enhanced audio.”
The scope of what this “Folium-enhanced audio” entails is wide and ever changing. One facet, geared toward book clubs, allows users to individually rate a chapter and write or voice record notes. Another product that Folium launched in January is the videobook, which so far is focused on step-by-step DIY guides and other study aids. As of late March, Folium had produced more than 800 titles that are distributed by Ashland audiobook publisher Blackstone. There are plans for the launch of modernbookfactory.com, a user-friendly, self-publishing audiobook website that allows the user to choose from a variety of voice actors and other services to enhance their book.
Folium plans to add nine jobs within the year to expand its distribution partnerships and self-publishing capacity by drawing on its industry connections and local talent. “We rely heavily on the intellectual capital side,” says Lee. “Most of our investment is in people and we’ll be investing in more people.”
Friday, May 22, 2015
BY AMY MILSHTEIN
Astrid Scholz scales up sustainability.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Friday, May 22, 2015
BY LINDA BAKER | EDITOR
Roy Kaufmann always lands on his feet.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
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Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.