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|Articles - May 2011|
|Wednesday, April 20, 2011|
Audiobooks have been around for decades, but what recovering Silicon Valley insider John Lee and his colleagues at Ashland-based Folium Partners have in mind is something altogether different. “We’re turning it into an experience; we’re presenting publishers with the opportunity to add games and other features to support the book,” says Lee.
The 2-year-old company’s vision of audiobook apps for smart phones and tablets with enhanced content has landed it Southern Oregon Angel Investment Network’s first annual investment prize of $155,000.
Lee and his associates founded Folium with $12,000, countless unpaid hours and an optimistic if uncertain understanding that their multimedia-enhanced audiobook was in demand. “There wasn’t a strong market indication that people would prefer to experience a book this way; the risk was there if we got it wrong,” he says.
Another initial fear was whether Apple would even agree to sell their product through iTunes because of Apple's strong partnership with New Jersey-based audiobook distributor Audible. Fortunately for them, Apple decided that what Folium is producing is not audiobooks, but rather what Lee calls “Folium-enhanced audio.”
The scope of what this “Folium-enhanced audio” entails is wide and ever changing. One facet, geared toward book clubs, allows users to individually rate a chapter and write or voice record notes. Another product that Folium launched in January is the videobook, which so far is focused on step-by-step DIY guides and other study aids. As of late March, Folium had produced more than 800 titles that are distributed by Ashland audiobook publisher Blackstone. There are plans for the launch of modernbookfactory.com, a user-friendly, self-publishing audiobook website that allows the user to choose from a variety of voice actors and other services to enhance their book.
Folium plans to add nine jobs within the year to expand its distribution partnerships and self-publishing capacity by drawing on its industry connections and local talent. “We rely heavily on the intellectual capital side,” says Lee. “Most of our investment is in people and we’ll be investing in more people.”
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Thursday, June 05, 2014
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Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
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