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|Articles - May 2011|
|Wednesday, April 20, 2011|
Audiobooks have been around for decades, but what recovering Silicon Valley insider John Lee and his colleagues at Ashland-based Folium Partners have in mind is something altogether different. “We’re turning it into an experience; we’re presenting publishers with the opportunity to add games and other features to support the book,” says Lee.
The 2-year-old company’s vision of audiobook apps for smart phones and tablets with enhanced content has landed it Southern Oregon Angel Investment Network’s first annual investment prize of $155,000.
Lee and his associates founded Folium with $12,000, countless unpaid hours and an optimistic if uncertain understanding that their multimedia-enhanced audiobook was in demand. “There wasn’t a strong market indication that people would prefer to experience a book this way; the risk was there if we got it wrong,” he says.
Another initial fear was whether Apple would even agree to sell their product through iTunes because of Apple's strong partnership with New Jersey-based audiobook distributor Audible. Fortunately for them, Apple decided that what Folium is producing is not audiobooks, but rather what Lee calls “Folium-enhanced audio.”
The scope of what this “Folium-enhanced audio” entails is wide and ever changing. One facet, geared toward book clubs, allows users to individually rate a chapter and write or voice record notes. Another product that Folium launched in January is the videobook, which so far is focused on step-by-step DIY guides and other study aids. As of late March, Folium had produced more than 800 titles that are distributed by Ashland audiobook publisher Blackstone. There are plans for the launch of modernbookfactory.com, a user-friendly, self-publishing audiobook website that allows the user to choose from a variety of voice actors and other services to enhance their book.
Folium plans to add nine jobs within the year to expand its distribution partnerships and self-publishing capacity by drawing on its industry connections and local talent. “We rely heavily on the intellectual capital side,” says Lee. “Most of our investment is in people and we’ll be investing in more people.”
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN
A New York floral and gift business takes on the iconic Harry & David brand.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Monday, July 06, 2015
Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Friday, July 10, 2015
BY GREGG MORRIS
Rita Hansen aims to scale natural gas vehicle innovation.
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Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.