Sponsored by Lane Powell

The decline of the tacky strip mall

| Print |  Email
Articles - May 2011
Wednesday, April 20, 2011

The strip mall is also becoming more local. Popular Oregon retailers and eateries such as New Seasons Market, Powell’s Books, McMenamins brew pubs, Pastini Pastaria and Café Yumm have found their way into suburban strips long dominated by Home Depot, Old Navy and other national chains. And strip-style locations throughout close-in Portland have adapted to welcome brewpubs, food carts and indie clothing stores.

0511_StripMall_04Even some McLoughlin-like strips along state highways from Ashland to Lake Oswego have been redesigned to improve neighborhood ambience. Successful examples range from Siskiyou Boulevard in Ashland to State Street in Lake Oswego and Macadam Avenue in Southwest Portland.

But as popular as these small adaptations may be in certain neighborhoods, they do little to reverse the powerful trend of shoppers abandoning older strips in favor of newer destination shopping centers further away from the city center. Popular malls such as Bridgeport Village in Tigard and Tualatin, completed in May 2005, adapted early to the consumer demand for amenities that go beyond the usual endless sea of parking lots, and as a result they held up much better during the recession than their older competitors.

“It’s not just about demographics anymore,” says Fatima Al-Dahwi, a retail project manager with Portland-based Leland Consulting Group. “It’s about creating a place where people want to spend time. One of the products of the economic downturn is that retailers are very focused on experience enhancement online. We’ve gotten away from the Field of Dreams model — ‘Build it and they will come.’ You’ve got to engage shoppers.”

 



 

Comments   

 
Kevin Matthews - ArchitectureWeek
0 #1 Like West 11th in Eugene...Kevin Matthews - ArchitectureWeek 2011-04-27 12:53:38
The strip-convenien ce leapfrog scenario seems to describe West 11th Avenue in Eugene, along with the areas mentioned in the article.

Community leaders of Eugene from all around the political spectrum met in a consensus format from 2007 through 2009 and produced a shared vision for how to actively redevelop that two-mile strip into a new walkable main street for West Eugene:

http://www.eugeneneighbors.org/wiki/West_Eugene_Collaborative
Quote | Report to administrator
 

More Articles

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

The Road to Reinvention

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

Damian Smith bets on changing himself — and Portland — through consulting.


Read more...

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS