Sponsored by Oregon Business

The decline of the tacky strip mall

| Print |  Email
Articles - May 2011
Wednesday, April 20, 2011

The strip mall is also becoming more local. Popular Oregon retailers and eateries such as New Seasons Market, Powell’s Books, McMenamins brew pubs, Pastini Pastaria and Café Yumm have found their way into suburban strips long dominated by Home Depot, Old Navy and other national chains. And strip-style locations throughout close-in Portland have adapted to welcome brewpubs, food carts and indie clothing stores.

0511_StripMall_04Even some McLoughlin-like strips along state highways from Ashland to Lake Oswego have been redesigned to improve neighborhood ambience. Successful examples range from Siskiyou Boulevard in Ashland to State Street in Lake Oswego and Macadam Avenue in Southwest Portland.

But as popular as these small adaptations may be in certain neighborhoods, they do little to reverse the powerful trend of shoppers abandoning older strips in favor of newer destination shopping centers further away from the city center. Popular malls such as Bridgeport Village in Tigard and Tualatin, completed in May 2005, adapted early to the consumer demand for amenities that go beyond the usual endless sea of parking lots, and as a result they held up much better during the recession than their older competitors.

“It’s not just about demographics anymore,” says Fatima Al-Dahwi, a retail project manager with Portland-based Leland Consulting Group. “It’s about creating a place where people want to spend time. One of the products of the economic downturn is that retailers are very focused on experience enhancement online. We’ve gotten away from the Field of Dreams model — ‘Build it and they will come.’ You’ve got to engage shoppers.”

 



 

Comments   

 
Kevin Matthews - ArchitectureWeek
0 #1 Like West 11th in Eugene...Kevin Matthews - ArchitectureWeek 2011-04-27 12:53:38
The strip-convenien ce leapfrog scenario seems to describe West 11th Avenue in Eugene, along with the areas mentioned in the article.

Community leaders of Eugene from all around the political spectrum met in a consensus format from 2007 through 2009 and produced a shared vision for how to actively redevelop that two-mile strip into a new walkable main street for West Eugene:

http://www.eugeneneighbors.org/wiki/West_Eugene_Collaborative
Quote | Report to administrator
 

More Articles

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...

Opening soon: 3 of the coolest new breweries in Oregon

The Latest
Thursday, March 19, 2015
brewthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...

On the Brink

March 2015
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR

Leslie Carlson channels the big idea.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS