Home Back Issues May 2011 The decline of the tacky strip mall

The decline of the tacky strip mall

| Print |  Email
Articles - May 2011
Wednesday, April 20, 2011
Article Index
The decline of the tacky strip mall
Page 2
Page 3
Page 4
Page 5
Page 6

The strip mall is also becoming more local. Popular Oregon retailers and eateries such as New Seasons Market, Powell’s Books, McMenamins brew pubs, Pastini Pastaria and Café Yumm have found their way into suburban strips long dominated by Home Depot, Old Navy and other national chains. And strip-style locations throughout close-in Portland have adapted to welcome brewpubs, food carts and indie clothing stores.

0511_StripMall_04Even some McLoughlin-like strips along state highways from Ashland to Lake Oswego have been redesigned to improve neighborhood ambience. Successful examples range from Siskiyou Boulevard in Ashland to State Street in Lake Oswego and Macadam Avenue in Southwest Portland.

But as popular as these small adaptations may be in certain neighborhoods, they do little to reverse the powerful trend of shoppers abandoning older strips in favor of newer destination shopping centers further away from the city center. Popular malls such as Bridgeport Village in Tigard and Tualatin, completed in May 2005, adapted early to the consumer demand for amenities that go beyond the usual endless sea of parking lots, and as a result they held up much better during the recession than their older competitors.

“It’s not just about demographics anymore,” says Fatima Al-Dahwi, a retail project manager with Portland-based Leland Consulting Group. “It’s about creating a place where people want to spend time. One of the products of the economic downturn is that retailers are very focused on experience enhancement online. We’ve gotten away from the Field of Dreams model — ‘Build it and they will come.’ You’ve got to engage shoppers.”

 



 

Comments   

 
Kevin Matthews - ArchitectureWeek
0 #1 Like West 11th in Eugene...Kevin Matthews - ArchitectureWeek 2011-04-27 12:53:38
The strip-convenien ce leapfrog scenario seems to describe West 11th Avenue in Eugene, along with the areas mentioned in the article.

Community leaders of Eugene from all around the political spectrum met in a consensus format from 2007 through 2009 and produced a shared vision for how to actively redevelop that two-mile strip into a new walkable main street for West Eugene:

http://www.eugeneneighbors.org/wiki/West_Eugene_Collaborative
Quote | Report to administrator
 

More Articles

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

November/December Preview: Revenge Forestry

News
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

Seneca AW46A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS