Home Back Issues April 2011 Geoloqi explores place-based apps

Geoloqi explores place-based apps

| Print |  Email
Articles - April 2011
Thursday, March 24, 2011

 

0411_Geoloqi
Amber Case and Aaron Parecki have launched Geoloqi, a real-time, location-based service in Portland. // PHOTO BY TERESA MEIER

Location-based mobile platform Geoloqi was born from a long-shared obsession by two people, Amber Case and Aaron Parecki. Case, 24, a self-proclaimed “cyborg anthropologist” and one of Fast Company’s most influential woman in tech, had been working on and speaking about the intersection between our digital and real selves.

Parecki, 26, meanwhile, was experimenting with this very intersection by tracking and mapping his movements with the GPS in his phone. The two were introduced in 2009 and began experimenting with real-time, location-based services. The duo soon realized they were onto something and launched the Portland-based company Geoloqi in April 2010.

Think of Geoloqi as a platform for a new kind of app, one that will allow functions based off real-time geographic location. Want your friend to receive an automatic text message when you’re five blocks from his house? There’s a Geoloqi app for that. Or at least there will be.

The Geoloqi platform currently features only a handful of apps. A notes feature, for example, allows users to write themselves notes and choose the location when they want it displayed. Need milk? Write yourself a note and Geoloqi will remind you next time you’re at the store. They’re building and releasing more apps, Case says.

Geoloqi could present a threat to existing mobile platforms, such as Foursquare and Facebook Places, which both provide location-based services, but require you to check in using the services. Geoloqi does this automatically.

Geoloqi is not the only player in this area. What it seems to have achieved is a user-focused technology that cuts down on the time spent updating social media platforms or coordinating with friends and colleagues.

Case and Parecki also say their privacy features are better than competitors.' Users can use the service anonymously, select with whom they share, and set the length of time for sharing data. “These all-or-nothing networks don’t represent people’s real relationships,” Parecki says. “Location is one of the most sensitive pieces of information people have.”

The pair is seeking funding and has secured a large commercial contract with an Oregon- based company. The client is not yet ready to announce the project, Case says.

Whether or not Geoloqi will become the platform from which the next generation of geo-location apps will spawn is yet to be seen. But the duo says they’re well positioned. “I think we’re right at that turning point now,” says Parecki.

ILIE MITARU
 

Comments   

 
Michelle Blum
0 #1 Finally available!Michelle Blum 2011-03-30 15:43:01
Can't wait to try this app out as I've been hearing about it for months! It sounds like a location-based app that is actually useful.
Quote | Report to administrator
 
 
Amber Case
0 #2 Thanks!Amber Case 2011-04-11 11:14:34
Hope you like it! We've got a lot more to do to make it better. Until then, if you're free this Saturday we built a real-time PacMan layer into the app and are having a game! http://plancast.com/p/4jhe

If you find any bugs in the app or have any feature requests, let us know at . We're always excited to hear how you've been using it!
Quote | Report to administrator
 
 
Emma Hall
0 #3 Update, Amber Case focuses full-time on GeoloqiEmma Hall 2011-04-19 12:39:37
Amber Case announced April 15 on her blog that she will be quitting her day job and working full-time on Geoloqi and speaking.

See her announcement here.
Quote | Report to administrator
 

More Articles

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

Why I became an educator

News
Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Read more...

Buy the book

News
Tuesday, March 25, 2014
2 03.25.14 thumb bookshopBY VIVIAN MCINERNY | OB BLOGGER

Oregon is home not only to many fine writers but also several accomplished small publishers.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

Making faces

News
Thursday, February 20, 2014
02.20.14 Thumbnail ModelsBY VIVIAN MCINERNY | OB BLOGGER

As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS