|| Print ||
|Articles - April 2011|
|Thursday, March 24, 2011|
Location-based mobile platform Geoloqi was born from a long-shared obsession by two people, Amber Case and Aaron Parecki. Case, 24, a self-proclaimed “cyborg anthropologist” and one of Fast Company’s most influential woman in tech, had been working on and speaking about the intersection between our digital and real selves.
Parecki, 26, meanwhile, was experimenting with this very intersection by tracking and mapping his movements with the GPS in his phone. The two were introduced in 2009 and began experimenting with real-time, location-based services. The duo soon realized they were onto something and launched the Portland-based company Geoloqi in April 2010.
Think of Geoloqi as a platform for a new kind of app, one that will allow functions based off real-time geographic location. Want your friend to receive an automatic text message when you’re five blocks from his house? There’s a Geoloqi app for that. Or at least there will be.
The Geoloqi platform currently features only a handful of apps. A notes feature, for example, allows users to write themselves notes and choose the location when they want it displayed. Need milk? Write yourself a note and Geoloqi will remind you next time you’re at the store. They’re building and releasing more apps, Case says.
Geoloqi could present a threat to existing mobile platforms, such as Foursquare and Facebook Places, which both provide location-based services, but require you to check in using the services. Geoloqi does this automatically.
Geoloqi is not the only player in this area. What it seems to have achieved is a user-focused technology that cuts down on the time spent updating social media platforms or coordinating with friends and colleagues.
Case and Parecki also say their privacy features are better than competitors.' Users can use the service anonymously, select with whom they share, and set the length of time for sharing data. “These all-or-nothing networks don’t represent people’s real relationships,” Parecki says. “Location is one of the most sensitive pieces of information people have.”
The pair is seeking funding and has secured a large commercial contract with an Oregon- based company. The client is not yet ready to announce the project, Case says.
Whether or not Geoloqi will become the platform from which the next generation of geo-location apps will spawn is yet to be seen. But the duo says they’re well positioned. “I think we’re right at that turning point now,” says Parecki.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Wednesday, August 27, 2014
BY JESSICA RIDGWAY
How State Representative Julie Parrish (House District 37) balances life between work and play.
Wednesday, August 27, 2014
Tom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
|The Private 150: Bigger But Leaner|
|The Perfect Food|
|Powerlist: Staffing Firms|
|Taxis Uber Alles?|
|Google tests drone deliveries|
|Abercrombie to remove logos from most clothing|
|FBI investigates JPMorgan 'cyber-attack'|
|GoPro launches camera dog harnesses|
|Snapchat now worth $10B|
|Tomatoes may lower prostate cancer risk|
|WHO: Ban e-cigarette use indoors|
Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.