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|Articles - April 2011|
|Thursday, March 24, 2011|
Location-based mobile platform Geoloqi was born from a long-shared obsession by two people, Amber Case and Aaron Parecki. Case, 24, a self-proclaimed “cyborg anthropologist” and one of Fast Company’s most influential woman in tech, had been working on and speaking about the intersection between our digital and real selves.
Parecki, 26, meanwhile, was experimenting with this very intersection by tracking and mapping his movements with the GPS in his phone. The two were introduced in 2009 and began experimenting with real-time, location-based services. The duo soon realized they were onto something and launched the Portland-based company Geoloqi in April 2010.
Think of Geoloqi as a platform for a new kind of app, one that will allow functions based off real-time geographic location. Want your friend to receive an automatic text message when you’re five blocks from his house? There’s a Geoloqi app for that. Or at least there will be.
The Geoloqi platform currently features only a handful of apps. A notes feature, for example, allows users to write themselves notes and choose the location when they want it displayed. Need milk? Write yourself a note and Geoloqi will remind you next time you’re at the store. They’re building and releasing more apps, Case says.
Geoloqi could present a threat to existing mobile platforms, such as Foursquare and Facebook Places, which both provide location-based services, but require you to check in using the services. Geoloqi does this automatically.
Geoloqi is not the only player in this area. What it seems to have achieved is a user-focused technology that cuts down on the time spent updating social media platforms or coordinating with friends and colleagues.
Case and Parecki also say their privacy features are better than competitors.' Users can use the service anonymously, select with whom they share, and set the length of time for sharing data. “These all-or-nothing networks don’t represent people’s real relationships,” Parecki says. “Location is one of the most sensitive pieces of information people have.”
The pair is seeking funding and has secured a large commercial contract with an Oregon- based company. The client is not yet ready to announce the project, Case says.
Whether or not Geoloqi will become the platform from which the next generation of geo-location apps will spawn is yet to be seen. But the duo says they’re well positioned. “I think we’re right at that turning point now,” says Parecki.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Friday, May 15, 2015
BY KIM MOORE | RESEARCH EDITOR
The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Monday, April 13, 2015
BY GRANT KIRBY | OP-ED CONTRIBUTOR
The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.
Monday, April 27, 2015
BY LINDA BAKER
Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers.
Wednesday, May 27, 2015
BY LINDA BAKER | EDITOR
More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.
Wednesday, April 08, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?
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Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
Sussman Shank LLP served as lead counsel for both the sale of 9 assisted living, memory care, and independent living campuses in Washington, Oregon, and California to a publicly-traded REIT, and the acquisition of 11 single-tenant net lease properties. This transaction was unique because it included both the sale of licensed senior housing facilities and a complicated 1031 tax deferred exchange transaction.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.