Elemental takes off with iPad

| Print |  Email
Articles - April 2011
Thursday, March 24, 2011

 

0411_Elemental
Elemental's sales took off right after Apple released the iPad last April.

Sam Blackman slaps his iPad down on the conference room table and opens the ABC News app his company powers.

“You pick a video and hit play,” he says, and then watches with eyes wide as a monstrous wave capsizes ships and destroys bridges and homes. “Unbelievable.”

Like everyone else, the 34-year-old CEO of Portland-based Elemental Technologies is transfixed by the devastating footage from Japan. His interest runs even deeper, since his company built the technology that allows us to watch web videos on our schedules, on the screens of our choice.

The demand for instant video and the explosion of the tablet market have propelled Elemental Technologies into rapid expansion mode. Blackman and his team are recruiting video engineers, opening a sales office in London and building partnerships with Intel, Amazon and PBS.

Elemental has raised $14.6 million. It launched in 2006 and took three-and-a-half years to create a core product for video on demand. Next came a product for real-time web streaming. Both address the complications of delivering all types of video to all types of screens. Customers include television networks and cable companies.

Sales took off shortly after Apple released the iPad last April. “For every executive demo I did, I just took the iPad, and that’s what they wanted to see,” says Blackman.

Elemental has grown to 39 employees and while Blackman won’t share revenue numbers, he says they went from six figures in 2008 to seven in 2009 and are expected to reach eight figures by 2012. “People want to watch on demand, when they want,” he says. “[A lot of] that’s going to be powered by Elemental software.”

BEN JACKLET
 

More Articles

Nine lives

Linda Baker
Friday, May 22, 2015
0f4f7bfBY LINDA BAKER | OB EDITOR

Roy Kaufmann always lands on his feet.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Epitaph for a Boondoggle

April 2015
Friday, March 27, 2015
BY JOE CORTRIGHT

The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS