Elemental takes off with iPad

| Print |  Email
Articles - April 2011
Thursday, March 24, 2011

 

0411_Elemental
Elemental's sales took off right after Apple released the iPad last April.

Sam Blackman slaps his iPad down on the conference room table and opens the ABC News app his company powers.

“You pick a video and hit play,” he says, and then watches with eyes wide as a monstrous wave capsizes ships and destroys bridges and homes. “Unbelievable.”

Like everyone else, the 34-year-old CEO of Portland-based Elemental Technologies is transfixed by the devastating footage from Japan. His interest runs even deeper, since his company built the technology that allows us to watch web videos on our schedules, on the screens of our choice.

The demand for instant video and the explosion of the tablet market have propelled Elemental Technologies into rapid expansion mode. Blackman and his team are recruiting video engineers, opening a sales office in London and building partnerships with Intel, Amazon and PBS.

Elemental has raised $14.6 million. It launched in 2006 and took three-and-a-half years to create a core product for video on demand. Next came a product for real-time web streaming. Both address the complications of delivering all types of video to all types of screens. Customers include television networks and cable companies.

Sales took off shortly after Apple released the iPad last April. “For every executive demo I did, I just took the iPad, and that’s what they wanted to see,” says Blackman.

Elemental has grown to 39 employees and while Blackman won’t share revenue numbers, he says they went from six figures in 2008 to seven in 2009 and are expected to reach eight figures by 2012. “People want to watch on demand, when they want,” he says. “[A lot of] that’s going to be powered by Elemental software.”

BEN JACKLET
 

More Articles

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...

The Road to Reinvention

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

Damian Smith bets on changing himself — and Portland — through consulting.


Read more...

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

Man for All Seasons

May 2015
Monday, April 27, 2015
BY LINDA BAKER

A longtime technologist and entrepreneur, Dwayne Johnson, 53, is managing partner of PDXO/GlobeThree Ventures, a strategy and business consultancy in Portland.


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS