Elemental takes off with iPad

| Print |  Email
Articles - April 2011
Thursday, March 24, 2011

 

0411_Elemental
Elemental's sales took off right after Apple released the iPad last April.

Sam Blackman slaps his iPad down on the conference room table and opens the ABC News app his company powers.

“You pick a video and hit play,” he says, and then watches with eyes wide as a monstrous wave capsizes ships and destroys bridges and homes. “Unbelievable.”

Like everyone else, the 34-year-old CEO of Portland-based Elemental Technologies is transfixed by the devastating footage from Japan. His interest runs even deeper, since his company built the technology that allows us to watch web videos on our schedules, on the screens of our choice.

The demand for instant video and the explosion of the tablet market have propelled Elemental Technologies into rapid expansion mode. Blackman and his team are recruiting video engineers, opening a sales office in London and building partnerships with Intel, Amazon and PBS.

Elemental has raised $14.6 million. It launched in 2006 and took three-and-a-half years to create a core product for video on demand. Next came a product for real-time web streaming. Both address the complications of delivering all types of video to all types of screens. Customers include television networks and cable companies.

Sales took off shortly after Apple released the iPad last April. “For every executive demo I did, I just took the iPad, and that’s what they wanted to see,” says Blackman.

Elemental has grown to 39 employees and while Blackman won’t share revenue numbers, he says they went from six figures in 2008 to seven in 2009 and are expected to reach eight figures by 2012. “People want to watch on demand, when they want,” he says. “[A lot of] that’s going to be powered by Elemental software.”

BEN JACKLET
 

More Articles

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

Crowdfunding 2.0

News
Tuesday, December 02, 2014
120214-crowdfund-thumbBY LINDA BAKER

A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS