Elemental takes off with iPad

| Print |  Email
Articles - April 2011
Thursday, March 24, 2011

 

0411_Elemental
Elemental's sales took off right after Apple released the iPad last April.

Sam Blackman slaps his iPad down on the conference room table and opens the ABC News app his company powers.

“You pick a video and hit play,” he says, and then watches with eyes wide as a monstrous wave capsizes ships and destroys bridges and homes. “Unbelievable.”

Like everyone else, the 34-year-old CEO of Portland-based Elemental Technologies is transfixed by the devastating footage from Japan. His interest runs even deeper, since his company built the technology that allows us to watch web videos on our schedules, on the screens of our choice.

The demand for instant video and the explosion of the tablet market have propelled Elemental Technologies into rapid expansion mode. Blackman and his team are recruiting video engineers, opening a sales office in London and building partnerships with Intel, Amazon and PBS.

Elemental has raised $14.6 million. It launched in 2006 and took three-and-a-half years to create a core product for video on demand. Next came a product for real-time web streaming. Both address the complications of delivering all types of video to all types of screens. Customers include television networks and cable companies.

Sales took off shortly after Apple released the iPad last April. “For every executive demo I did, I just took the iPad, and that’s what they wanted to see,” says Blackman.

Elemental has grown to 39 employees and while Blackman won’t share revenue numbers, he says they went from six figures in 2008 to seven in 2009 and are expected to reach eight figures by 2012. “People want to watch on demand, when they want,” he says. “[A lot of] that’s going to be powered by Elemental software.”

BEN JACKLET
 

More Articles

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president.


Read more...

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS