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Lincoln City diversifies its economy

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Articles - April 2011
Wednesday, March 23, 2011

Lincoln City by the numbers

Business growth in Lincoln City is measured primarily with lodging industry numbers because the lodging industry is one of Lincoln City’s biggest employers. Hotel, motel and vacation room rentals for December 2010 were $1.9 million, up 12.4% over December 2009.

Despite the economic difficulties faced by the state and Lincoln County, the average wage in Lincoln City has risen 17% from $22,505 in 2003 to $26,290 in 2009, the most recent year for which the state has statistics. Within the hospitality industry alone, the average wage has risen 12% from $19,297 to $21,706 over the same period. Lincoln County added about 1,000 jobs during that time, though the city’s job growth has been basically flat since 2003. (See chart below.)


Total payroll dollars grew from $116 million in 2003 to $135 million in 2009, though still not back to peak levels of 2008. (See chart below.)


“Most of our businesses outside of the lodging industry are small businesses,” says Linda Roy, executive director of the Lincoln City Chamber of Commerce. “But I have noticed that our empty storefronts are now being filled. It’s slow going but a tanning salon just opened, a rock store that will sell agates is opening soon, and there’s a café/bistro going in on the main highway.” Tourism has bounced back, with a 2% increase in gross lodging receipts in 2010 (despite the rainy spring and summer), bringing the Lincoln City economy back to pre-recession levels.



0 #1 Correction to your opening paragraphJDaschel 2011-03-28 09:16:13
There are at least 2 resident families in Lincoln City who drive electric vehicles, we own one of them. We are supporters of the EV charging stations not because we need them (we charge in our garages) but because there will be a large influx of EV-owners in the Willamette Valley in the next couple years, who will need a place for charging when they enjoy the coast. We welcome them to Lincoln City!
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Cathleen Shea
0 #2 Cathleen Shea 2011-03-29 17:31:11
NW Natural Gas awarded Lincoln City the "First Smart Energy City" award in April 2010.

The EPA rated Lincoln City a "Green Power Community" in 2009; one of only eight cities, nationwide, at the time.

City-Data.com says the median household income in Lincoln City was $6695 in 2008. The median salary for Oregon was over $50711.

QualityInfo.org, Oregon Employment Dept’s website, talks about wage inequality in Oregon. They say out of the $63 billion dollars earned in Oregon in 2009, much of that money went to high wage earners vs. minimum wage earners. A different story than Ms. Margulis' article begins to emerge.

COLA increases on my pension are 2-3% per year. Maybe 17% over the mentioned time span. Am I better off? What about the cost of inflation compared to salary increases?

What about infrastructure? Mr. Hawker threatened to cut off the water to five families on city water because "it's too expensive to repair the line that runs in front of their homes." God save anyone trying to run a business from their home when the water gets cut off.

There are a lot of "neat" projects that have been done in town. They are scattered projects that show no specific goal to the commitment of the long term needs of this city -- needs like a water system that doesn’t lose 30% of its water between the plant and the faucet.

If we keep talking about the surface things that draw people to this town, but do not address the needs of the full time citizens. There will be no town to visit for a vacation.

Thanks for writing the article. It made look up real facts about my town.
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