|Lincoln City diversifies its economy|
|By the numbers|
Lincoln City by the numbers
Business growth in Lincoln City is measured primarily with lodging industry numbers because the lodging industry is one of Lincoln City’s biggest employers. Hotel, motel and vacation room rentals for December 2010 were $1.9 million, up 12.4% over December 2009.
Despite the economic difficulties faced by the state and Lincoln County, the average wage in Lincoln City has risen 17% from $22,505 in 2003 to $26,290 in 2009, the most recent year for which the state has statistics. Within the hospitality industry alone, the average wage has risen 12% from $19,297 to $21,706 over the same period. Lincoln County added about 1,000 jobs during that time, though the city’s job growth has been basically flat since 2003. (See chart below.)
Total payroll dollars grew from $116 million in 2003 to $135 million in 2009, though still not back to peak levels of 2008. (See chart below.)
“Most of our businesses outside of the lodging industry are small businesses,” says Linda Roy, executive director of the Lincoln City Chamber of Commerce. “But I have noticed that our empty storefronts are now being filled. It’s slow going but a tanning salon just opened, a rock store that will sell agates is opening soon, and there’s a café/bistro going in on the main highway.” Tourism has bounced back, with a 2% increase in gross lodging receipts in 2010 (despite the rainy spring and summer), bringing the Lincoln City economy back to pre-recession levels.