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|Articles - April 2011|
|Wednesday, March 23, 2011|
Page 1 of 7
Story by Jennifer Margulis // Photos by Adam Bacher
No one in Lincoln City drives an electric car. But if you walk through the Taft District on the south side of town you will pass four electric charging stations, which the city welcomes visitors to use for free. The installation of these stations was a proactive move. Even before Nissan released the Leaf, Lincoln City decided to become the first place on the Oregon Coast where an electric vehicle could be charged.
Don’t get the wrong impression. Lincoln City is not known for being “green.” Like much of the Oregon Coast, it’s a mostly working-class community of people who eke out a livelihood from the town’s main industry: tourism. But unlike other coastal towns, Lincoln City has steadily recovered from the economic downturn.
Risk taking, combined with a robust collaboration between city officials and business owners, and an understanding that sustainable economic viability is something that happens slowly have been three key factors that have helped Lincoln City become a vibrant community that attracts tourists even in the shoulder season.
Before 1965 Lincoln City didn’t exist. Instead, there were six separate areas strung along the winding Highway 101: Cutler City, Delake, Nelscott, Oceanlake, Wecoma Beach and Taft. Residents joke that their city is a boa constrictor that swallowed six chickens. Others prefer to compare it to a string of pearls with six gems. But even in the 1920s, before these towns were known as “Lincoln City,” the economy here has depended mostly, if not solely, on tourism.
Still, Lincoln City has little of the carnival aspect of Seaside and Newport: You won’t find bumper cars, wax museums or arcades near the beach. Residents remain surprised that Delake Bowl, which opened on May 31, 1938, still stands. Instead, Lincoln City is an eclectic place with Highway 101 as its Main Street where you’re as likely to meet a tattooed dad in the elevator wearing shorts in January as a well-heeled government administrator in a power suit. Even the population is hard to pinpoint. Although the government census estimates that the city’s inhabitants numbered 7,849 in 2005, city manager David Hawker explains that on any given day some 15,000 people are using the city’s services, such as water. One-third of the homes in Lincoln City are second homes, frequented by people who live elsewhere but visit on the weekends and during summer.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Monday, June 16, 2014
The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.
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