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|Articles - April 2011|
|Wednesday, March 23, 2011|
Page 4 of 4
The Timbers front office felt that outdoor advertising was the most cost-efficient, so they bought a lot of very big billboards. “We bought billboards in a concentrated way,” says Golub. “It feels like we’re everywhere, even though we're not.”
It can be hard to judge the return on investment for billboards like these, but Golub says season ticket sales, jersey sales, social media buzz and corporate partnerships are all important metrics. Website traffic for the Timbers’ site, PortlandTimbers.com, was No. 1 in the league for December 2010 and January 2011, and season ticket sales have nearly sold out two months before the first home game, so the front office is happy with the billboards’ performance.
Some MLS teams, like the Los Angeles Galaxy, have to compete for those jersey sales and billboard spaces with other local sports teams. But like Portland, Salt Lake City has just one other professional sports team, the Utah Jazz, and one fairly new MLS team, Real Salt Lake, which has been part of the league since the 2005 season and won the MLS Cup in 2009. And its metropolitan area has nearly the same number of people living in it as Portland’s metro area: 2.2 million.
In 2008, the team moved from rented college football facilities to the brand-new Rio Tinto Stadium, which is of a similar size to the renovated Jeld-Wen Field, in Sandy, Utah, 25 minutes from downtown Salt Lake City. Having permanent digs allowed the team to go from signing single-year sponsorships to inking multi-year deals with a $35,000 minimum for the 2011 season. It’s made a difference for the suburb, too. Hosting the 2009 MLS All-Star game on a Wednesday night brought $3.5 million to local businesses, including restaurants, hotel and shops, according to Trey Fitz-Gerald, director of public affairs and broadcasting.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
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