|| Print ||
|Articles - April 2011|
|Wednesday, March 23, 2011|
Page 4 of 4
The Timbers front office felt that outdoor advertising was the most cost-efficient, so they bought a lot of very big billboards. “We bought billboards in a concentrated way,” says Golub. “It feels like we’re everywhere, even though we're not.”
It can be hard to judge the return on investment for billboards like these, but Golub says season ticket sales, jersey sales, social media buzz and corporate partnerships are all important metrics. Website traffic for the Timbers’ site, PortlandTimbers.com, was No. 1 in the league for December 2010 and January 2011, and season ticket sales have nearly sold out two months before the first home game, so the front office is happy with the billboards’ performance.
Some MLS teams, like the Los Angeles Galaxy, have to compete for those jersey sales and billboard spaces with other local sports teams. But like Portland, Salt Lake City has just one other professional sports team, the Utah Jazz, and one fairly new MLS team, Real Salt Lake, which has been part of the league since the 2005 season and won the MLS Cup in 2009. And its metropolitan area has nearly the same number of people living in it as Portland’s metro area: 2.2 million.
In 2008, the team moved from rented college football facilities to the brand-new Rio Tinto Stadium, which is of a similar size to the renovated Jeld-Wen Field, in Sandy, Utah, 25 minutes from downtown Salt Lake City. Having permanent digs allowed the team to go from signing single-year sponsorships to inking multi-year deals with a $35,000 minimum for the 2011 season. It’s made a difference for the suburb, too. Hosting the 2009 MLS All-Star game on a Wednesday night brought $3.5 million to local businesses, including restaurants, hotel and shops, according to Trey Fitz-Gerald, director of public affairs and broadcasting.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Tuesday, August 04, 2015
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
|Child care challenge|
|Is there life beyond Reed?|
|Back to School|
|Umatilla targets homeless camps|
|Obama has votes for Iran deal|
|A Bouquet of Beer in Bend|
|Obama aims to restore rights for workers|
|Apple's next new product event: Sept. 9|
|Washington meat producer recalls pork|
|Ninkasi grows to NY|
Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.