Timbers debut gets the money flowing

| Print |  Email
Articles - April 2011
Wednesday, March 23, 2011
BY KRISTEN HALL-GEISLER

 

0411_Timbers_01
Dylan Bird owns The Bitter End Pub, unofficial home of the Timbers Army, whose ranks have swelled as PGE Park across the street from his pub has added seats and season tickets. // PHOTO BY MATTHEW GINN

The woman with the crosscut saw across her shoulders stares down at the city. A green circle logo with a double-headed axe is in the corner to the left, with “Spring 2011” nearby. The billboard is massive. You can see it in her eyes and the eyes of every other member of the Timbers Army who is ready for the 2011 Major League Soccer season: There’s no pity in the Rose City. And when the Portland Timbers home games begin on April 14, local businesses are hoping to see green — and not just in the grass on the pitch.

Timbers owner Merritt Paulson expects the completely remodeled PGE Park, now named Jeld-Wen Field, to bring $30 million to local businesses and create 300 long-term jobs. It’s a promise he’s willing to back up — he was the owner of the Timbers as a minor-league team, and it cost $36 million (with the city putting in $12 million) to upgrade to owning a Major League Soccer franchise.

The Timbers’ front office estimates that stadium revenues alone will bring in around $14 million each year from the 2011 inaugural season through 2015; the average MLS team’s revenue is $13.83 million. All but three MLS teams increased their season ticket sales from 2007 to 2008 (the data used by the reporting firm, HVS Convention and Sports Entertainment), and the league average is a 26.6% increase. The Timbers surpassed 12,000 inaugural season tickets sold on March 7, and made 500 additional season tickets available. MLS takes a third of the base ticket revenues, but the new Jeld-Wen Field is expected to bring in $3 per person in merchandise and $8 per person in concessions — or about one large Widmer Brothers’ Hefeweizen with a lemon.

Paulson also owns the mostly defunct Portland Beavers, which ranked last in AAA baseball attendance for their final season in 2010. All signs point to Paulson selling the franchise in the near future, as they are currently without a place to play. As Dylan Bird of the Bitter End Pub across from the stadium says, “Losing the baseball games would have sucked if people went to games in the last few years.”

 



 

More Articles

Destination Resorts 2.0

June 2015
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN

As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.


Read more...

Photo Log: The 2015 100 Best Green Workplaces in Oregon

The Latest
Wednesday, May 27, 2015
greenthumbPHOTOS BY JASON E. KAPLAN

Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Photo Diary: Forest Grove Farmers Market

The Latest
Thursday, May 14, 2015
IMG 8469BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS