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|Articles - March 2011|
|Wednesday, March 02, 2011|
Pierce Lamb met Daniel Starling online, splattering each other with digital paintballs at the ripe age of 13. They remained digital comrades, but only met in real life last year, at Portland’s Open Government Hackathon. It was at the Hackathon where they conceived and began building their new company, BarBird.
BarBird is a Tweet aggregating service for happy hours. It allows users to search Tweets from surrounding bars using a handful of categories, including “Specials,” “Tonight Only” and “Live Music.”
BarBird currently is live in 44 cities nationwide and six international cities. It’s growing quickly, says Lamb, because bar owners don’t need to actually register with BarBird to participate. They simply create a Twitter account in the bar’s name and start Tweeting; BarBird pulls and organizes the information for the user.
With so many mobile apps, it’s becoming increasingly difficult to stand out, says John Furukawa, director of product development at Uncorked Studio, the Portland firm that built the BarBird iPhone app. “I’m very skeptical in general of products in a marketplace where there are hundreds of thousands of options,” he says. But he adds that BarBird offers immediacy. “Mobile is about immediacy, and every time someone tries to make it about something other than immediacy, they run into the problem that nobody has patience for it,” he says.
The team is looking to raise $600,000 this summer to hire two developers and two marketing people. They need the support, says Lamb, to scale faster and reach the non-geek audience who may be slower to adopt the service.
The app is free to download, but the duo plans to make money by offering sponsored “Hot Tweets,” which would appear at the top of a user’s search query, similar to Google Adwords or Yelp’s sponsored results.
BarBird is banking on user demand for fresh information on specials and events and businesses willing to pay for the attention. “The BarBird idea was simple and solved a problem in my life I assume a lot of other people have,” says Lamb.
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
Monday, January 26, 2015
BY JACOB PALMER
Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Wednesday, January 14, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
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In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.