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|Articles - March 2011|
|Wednesday, March 02, 2011|
Pierce Lamb met Daniel Starling online, splattering each other with digital paintballs at the ripe age of 13. They remained digital comrades, but only met in real life last year, at Portland’s Open Government Hackathon. It was at the Hackathon where they conceived and began building their new company, BarBird.
BarBird is a Tweet aggregating service for happy hours. It allows users to search Tweets from surrounding bars using a handful of categories, including “Specials,” “Tonight Only” and “Live Music.”
BarBird currently is live in 44 cities nationwide and six international cities. It’s growing quickly, says Lamb, because bar owners don’t need to actually register with BarBird to participate. They simply create a Twitter account in the bar’s name and start Tweeting; BarBird pulls and organizes the information for the user.
With so many mobile apps, it’s becoming increasingly difficult to stand out, says John Furukawa, director of product development at Uncorked Studio, the Portland firm that built the BarBird iPhone app. “I’m very skeptical in general of products in a marketplace where there are hundreds of thousands of options,” he says. But he adds that BarBird offers immediacy. “Mobile is about immediacy, and every time someone tries to make it about something other than immediacy, they run into the problem that nobody has patience for it,” he says.
The team is looking to raise $600,000 this summer to hire two developers and two marketing people. They need the support, says Lamb, to scale faster and reach the non-geek audience who may be slower to adopt the service.
The app is free to download, but the duo plans to make money by offering sponsored “Hot Tweets,” which would appear at the top of a user’s search query, similar to Google Adwords or Yelp’s sponsored results.
BarBird is banking on user demand for fresh information on specials and events and businesses willing to pay for the attention. “The BarBird idea was simple and solved a problem in my life I assume a lot of other people have,” says Lamb.
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BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Thursday, June 26, 2014
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
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