Outlet space expands

| Print |  Email
Articles - March 2011
Wednesday, March 02, 2011

 

0311_Outlet
The Woodburn Company Stores outlet mall plans an additional 38,000 square feet. // Photo by Teresa Meier
0311_OutletDataburst

Retail outlet centers in the state continue to grow after strong sales numbers during the recession caught the attention of regional and national retailers.

The Woodburn Company Stores outlet mall saw record sales numbers in the past two years, with a 21% increase in sales from 2008 to 2009. Last December, the outlet mall saw its highest-ever aggregate sales in its 12-year history, according to general manager Teri Sunderland. She says the mall plans an additional 38,000 square feet of floor space to be occupied by 2012.

In the past six months, the Bend Factory Stores outlet center has been approached by a number of retailers interested in setting up shop; the center is at 75% capacity. “Our foot traffic has been reduced, but sales have stayed the same,” says general manager Sherry Short. “We’re looking for who will be the best fit.”

The health of Oregon’s retail outlets largely has been tied to their location right off highways. And, retail outlets fulfill a niche in a retailer’s distribution chain. “Outlets have always done well in an economic downturn,” says Linda Humphers, editor of Value Retail News, an industry trade publication. “A modern vertical retailer or manufacturer needs an outlet, an Internet and a full-price channel. That’s how they manage production. Clearly there are always going to be outlet centers.”

Nationally, there are 40 outlet centers planned for construction in the next two years, roughly a 22% increase over 2010 national numbers.

Of Oregon’s four other retail outlet centers, only Tanger Outlet Center in Lincoln City was available for comment. Tanger manager Diane Kusz says her mall is at 98% capacity, showing that people want good prices even in better times.

“Once the public has been educated that it can get a good deal, it’s hard to go back,” Kusz says.

Though the recession is technically over, shoppers still avidly seek out deals. “People need to cut back but don’t want to shop at Wal-Mart. Department stores are starting to wean people off of sales,” says Humphers. “They want the brands they trust.”

PETER BELAND
 

More Articles

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS