Outlet space expands

| Print |  Email
Articles - March 2011
Wednesday, March 02, 2011

 

0311_Outlet
The Woodburn Company Stores outlet mall plans an additional 38,000 square feet. // Photo by Teresa Meier
0311_OutletDataburst

Retail outlet centers in the state continue to grow after strong sales numbers during the recession caught the attention of regional and national retailers.

The Woodburn Company Stores outlet mall saw record sales numbers in the past two years, with a 21% increase in sales from 2008 to 2009. Last December, the outlet mall saw its highest-ever aggregate sales in its 12-year history, according to general manager Teri Sunderland. She says the mall plans an additional 38,000 square feet of floor space to be occupied by 2012.

In the past six months, the Bend Factory Stores outlet center has been approached by a number of retailers interested in setting up shop; the center is at 75% capacity. “Our foot traffic has been reduced, but sales have stayed the same,” says general manager Sherry Short. “We’re looking for who will be the best fit.”

The health of Oregon’s retail outlets largely has been tied to their location right off highways. And, retail outlets fulfill a niche in a retailer’s distribution chain. “Outlets have always done well in an economic downturn,” says Linda Humphers, editor of Value Retail News, an industry trade publication. “A modern vertical retailer or manufacturer needs an outlet, an Internet and a full-price channel. That’s how they manage production. Clearly there are always going to be outlet centers.”

Nationally, there are 40 outlet centers planned for construction in the next two years, roughly a 22% increase over 2010 national numbers.

Of Oregon’s four other retail outlet centers, only Tanger Outlet Center in Lincoln City was available for comment. Tanger manager Diane Kusz says her mall is at 98% capacity, showing that people want good prices even in better times.

“Once the public has been educated that it can get a good deal, it’s hard to go back,” Kusz says.

Though the recession is technically over, shoppers still avidly seek out deals. “People need to cut back but don’t want to shop at Wal-Mart. Department stores are starting to wean people off of sales,” says Humphers. “They want the brands they trust.”

PETER BELAND
 

More Articles

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

6 highlights from the Craft Brewers Conference

The Latest
Friday, April 17, 2015
thumbPHOTOS BY  JASON E. KAPLAN

The 32nd annual CBC attracted a record number of attendees (11,000)  to the Oregon Convention Center.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Beam Me Up

April 2015
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan

An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS