Home Back Issues March 2011 Outlet space expands

Outlet space expands

| Print |  Email
Articles - March 2011
Wednesday, March 02, 2011

 

0311_Outlet
The Woodburn Company Stores outlet mall plans an additional 38,000 square feet. // Photo by Teresa Meier
0311_OutletDataburst

Retail outlet centers in the state continue to grow after strong sales numbers during the recession caught the attention of regional and national retailers.

The Woodburn Company Stores outlet mall saw record sales numbers in the past two years, with a 21% increase in sales from 2008 to 2009. Last December, the outlet mall saw its highest-ever aggregate sales in its 12-year history, according to general manager Teri Sunderland. She says the mall plans an additional 38,000 square feet of floor space to be occupied by 2012.

In the past six months, the Bend Factory Stores outlet center has been approached by a number of retailers interested in setting up shop; the center is at 75% capacity. “Our foot traffic has been reduced, but sales have stayed the same,” says general manager Sherry Short. “We’re looking for who will be the best fit.”

The health of Oregon’s retail outlets largely has been tied to their location right off highways. And, retail outlets fulfill a niche in a retailer’s distribution chain. “Outlets have always done well in an economic downturn,” says Linda Humphers, editor of Value Retail News, an industry trade publication. “A modern vertical retailer or manufacturer needs an outlet, an Internet and a full-price channel. That’s how they manage production. Clearly there are always going to be outlet centers.”

Nationally, there are 40 outlet centers planned for construction in the next two years, roughly a 22% increase over 2010 national numbers.

Of Oregon’s four other retail outlet centers, only Tanger Outlet Center in Lincoln City was available for comment. Tanger manager Diane Kusz says her mall is at 98% capacity, showing that people want good prices even in better times.

“Once the public has been educated that it can get a good deal, it’s hard to go back,” Kusz says.

Though the recession is technically over, shoppers still avidly seek out deals. “People need to cut back but don’t want to shop at Wal-Mart. Department stores are starting to wean people off of sales,” says Humphers. “They want the brands they trust.”

PETER BELAND
 

More Articles

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...

Airbnb laws will hurt Portland’s newest company

News
Wednesday, April 23, 2014
airbnb-logoBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

Proposed regulations protect Portland’s strict zoning codes and hotel operators, but they may have an adverse effect on Airbnb’s business.


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Eking out a living

News
Tuesday, April 08, 2014
04.08.14 thumb ourtable-coopfarmsBY HANNAH WALLACE | OB BLOGGER

It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS