Phoseon takes off in Hillsboro

| Print |  Email
Articles - February 2011
Thursday, January 27, 2011
0211_Phoseon
Phoseon CEO Bill Cortelyou and Darrel Lawson examine one of the company's LED lamps. // Photo by Teresa Meier
The production floor at the newly expanded Phoseon Technology headquarters glows with purple light as workers go about the task of building and testing lamps. The purple creates a nice ambience, but its real purpose is deeper.

For nearly a decade Phoseon has been trying to transform the printing industry by replacing high-voltage, mercury-based bulbs used to dry and cure ink with ultraviolet LED lamps that last longer, emit less pollution, use less energy and contain no mercury. For years the company made a clean tech argument for its products similar to that of the solar and wind power industries. As in, yes, the product is more expensive, but…

Not any more. After years of research and development and 50 patents filed for or approved, CEO Bill Cortelyou says Phoseon lamps are as powerful as mercury lamps and similarly priced. “Our lamps today are 10 times more powerful than they were four years ago,” he says. “We used to have to push the product into the marketplace. Now we’re feeling a pull.”

Launched in 2002 and backed with venture capital, Phoseon reached profitability in 2009. Cortelyou, a former vice president of operations for IDT, first invested in the company in 2004 and took over as CEO in 2006. Phoseon grew from 24 to 34 employees in 2010 and Cortelyou expects 50 jobs and 3,000-4,000 lamps shipped by the end of 2011. His goal is to build a $70 million to $80 million business employing 250-300 people.

That could happen if the printing industry makes the shift from mercury to LED. About 60% of Phoseon’s business is in printing, and Cortelyou sees a billion-dollar market in replacing the printing industry’s mercury bulbs with LED lamps. The technology also has applications curing and drying adhesives and lacquer in the automotive, furniture and electronics industries.

Beyond that, Cortelyou sees vast potential in thin-film solar panels, organic LED computer monitors and other futuristic products. “The mercury lamp is fragile, high voltage and large,” he says. “If you can substitute that with something smaller and more efficient you can start doing all sorts of things that weren’t feasible before… The growth in this business is going to be all of the things we never thought of.”

BEN JACKLET
 

More Articles

Playoffs pay off for the Ducks

The Latest
Friday, January 02, 2015
oregon-ducks-logo-helmet-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.


Read more...

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS