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|Articles - February 2011|
|Thursday, January 27, 2011|
Taggr, a Portland-based startup music promotions company, plans to change that by allowing consumers to interact directly with those music posters that spark their interest.
“We give people the ability to enhance their offline marketing initiatives with their digital counterparts,” explains founder and CEO Paul Riedel.
This is how it works: A band or promoter creates a website using Taggr’s software. The website then spits out a QR barcode that can be printed onto posters or flyers. When the barcode is photographed by a smartphone, it acts as a link to the band’s website. There, users can listen to sample songs, download albums, find links to Twitter and Facebook, and purchase concert tickets.
The technology for the QR barcode was first developed in the mid 1990s, but has since largely been relegated to the publication industry. Riedel says Taggr is the first company to offer the QR barcode in conjunction with easy-to-create mobile platforms exclusively for bands.
Taggr is the brainchild of Riedel and Todd Bachmann, who met for the first time at Startup Weekend Portland this April, where they built the initial prototype of the product. The company took home the winning prize from the conference, and recently took on a third partner, Jon Duell, a developer at Portland-based Ombu Web, to build out the service. Riedel is a Bay Area transplant and Bachmann has spent the last 12 years in public radio in Chicago.
The group is launching an invite-only beta test at the South by Southwest music festival in Austin in March, where they will get feedback on pricing models and features, and is also working with Mississippi Studios in Northeast Portland to begin incorporating the service for the venue’s shows.
“This is really the best city for this idea to start,” Bachmann says. “Portland is such a great music town. I’ve been impressed with the amount of indie rock music here and feel like we have a leg up because we’re doing this here in Portland.”
Thursday, April 10, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO). Here are a few tips and tricks aimed at bumping up your search engine rankings.
Friday, March 28, 2014
BY TOM COX | OB BLOGGER
The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.
Tuesday, February 25, 2014
BY LINDA BAKER
Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.
Friday, March 14, 2014
BY TOM COX | OB BLOGGER
Five books that will make you a better leader.
Thursday, March 20, 2014
BY JASON NORRIS | GUEST BLOGGER
I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.
Tuesday, February 25, 2014
BY BRANDON SAWYER
A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
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