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|Articles - February 2011|
|Thursday, January 27, 2011|
Taggr, a Portland-based startup music promotions company, plans to change that by allowing consumers to interact directly with those music posters that spark their interest.
“We give people the ability to enhance their offline marketing initiatives with their digital counterparts,” explains founder and CEO Paul Riedel.
This is how it works: A band or promoter creates a website using Taggr’s software. The website then spits out a QR barcode that can be printed onto posters or flyers. When the barcode is photographed by a smartphone, it acts as a link to the band’s website. There, users can listen to sample songs, download albums, find links to Twitter and Facebook, and purchase concert tickets.
The technology for the QR barcode was first developed in the mid 1990s, but has since largely been relegated to the publication industry. Riedel says Taggr is the first company to offer the QR barcode in conjunction with easy-to-create mobile platforms exclusively for bands.
Taggr is the brainchild of Riedel and Todd Bachmann, who met for the first time at Startup Weekend Portland this April, where they built the initial prototype of the product. The company took home the winning prize from the conference, and recently took on a third partner, Jon Duell, a developer at Portland-based Ombu Web, to build out the service. Riedel is a Bay Area transplant and Bachmann has spent the last 12 years in public radio in Chicago.
The group is launching an invite-only beta test at the South by Southwest music festival in Austin in March, where they will get feedback on pricing models and features, and is also working with Mississippi Studios in Northeast Portland to begin incorporating the service for the venue’s shows.
“This is really the best city for this idea to start,” Bachmann says. “Portland is such a great music town. I’ve been impressed with the amount of indie rock music here and feel like we have a leg up because we’re doing this here in Portland.”
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
Monday, August 03, 2015
BY KIM MOORE | RESEARCH EDITOR
Pushing the extreme.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Wednesday, August 19, 2015
BY AMY MILSHTEIN
Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.