Embedding music posters with bar codes

| Print |  Email
Articles - February 2011
Thursday, January 27, 2011

 

0211_Taggr
Jon Duell, Paul Riedel and Todd Bachmann have developed software to connect music posters with concert info and ticket sales. // Photo by Teresa Meier
You see a music poster. It looks interesting. You make a mental note of looking up the band, maybe even buying tickets to the show, once you get home. You walk away and promptly forget. It happens all the time.

Taggr, a Portland-based startup music promotions company, plans to change that by allowing consumers to interact directly with those music posters that spark their interest.

“We give people the ability to enhance their offline marketing initiatives with their digital counterparts,” explains founder and CEO Paul Riedel.

This is how it works: A band or promoter creates a website using Taggr’s software. The website then spits out a QR barcode that can be printed onto posters or flyers. When the barcode is photographed by a smartphone, it acts as a link to the band’s website. There, users can listen to sample songs, download albums, find links to Twitter and Facebook, and purchase concert tickets.

The technology for the QR barcode was first developed in the mid 1990s, but has since largely been relegated to the publication industry. Riedel says Taggr is the first company to offer the QR barcode in conjunction with easy-to-create mobile platforms exclusively for bands.

Taggr is the brainchild of Riedel and Todd Bachmann, who met for the first time at Startup Weekend Portland this April, where they built the initial prototype of the product. The company took home the winning prize from the conference, and recently took on a third partner, Jon Duell, a developer at Portland-based Ombu Web, to build out the service. Riedel is a Bay Area transplant and Bachmann has spent the last 12 years in public radio in Chicago.

The group is launching an invite-only beta test at the South by Southwest music festival in Austin in March, where they will get feedback on pricing models and features, and is also working with Mississippi Studios in Northeast Portland to begin incorporating the service for the venue’s shows.

“This is really the best city for this idea to start,” Bachmann says. “Portland is such a great music town. I’ve been impressed with the amount of indie rock music here and feel like we have a leg up because we’re doing this here in Portland.”

ILIE MITARU
 

More Articles

Modern design defines new Portland indoor market

The Latest
Thursday, June 25, 2015
thumbSnøhetta JBPM exterior www mir noBY KIM MOORE | RESEARCH EDITOR

An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Up in the Air

June 2015
Friday, May 22, 2015
BY ANNIE ELLISON

Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.


Read more...

Downtime with John Helmick

June 2015
Tuesday, May 26, 2015
BY JACOB PALMER

Live, Work, Play: CEO of Gorilla Capital.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS