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|Articles - February 2011|
|Thursday, January 27, 2011|
Taggr, a Portland-based startup music promotions company, plans to change that by allowing consumers to interact directly with those music posters that spark their interest.
“We give people the ability to enhance their offline marketing initiatives with their digital counterparts,” explains founder and CEO Paul Riedel.
This is how it works: A band or promoter creates a website using Taggr’s software. The website then spits out a QR barcode that can be printed onto posters or flyers. When the barcode is photographed by a smartphone, it acts as a link to the band’s website. There, users can listen to sample songs, download albums, find links to Twitter and Facebook, and purchase concert tickets.
The technology for the QR barcode was first developed in the mid 1990s, but has since largely been relegated to the publication industry. Riedel says Taggr is the first company to offer the QR barcode in conjunction with easy-to-create mobile platforms exclusively for bands.
Taggr is the brainchild of Riedel and Todd Bachmann, who met for the first time at Startup Weekend Portland this April, where they built the initial prototype of the product. The company took home the winning prize from the conference, and recently took on a third partner, Jon Duell, a developer at Portland-based Ombu Web, to build out the service. Riedel is a Bay Area transplant and Bachmann has spent the last 12 years in public radio in Chicago.
The group is launching an invite-only beta test at the South by Southwest music festival in Austin in March, where they will get feedback on pricing models and features, and is also working with Mississippi Studios in Northeast Portland to begin incorporating the service for the venue’s shows.
“This is really the best city for this idea to start,” Bachmann says. “Portland is such a great music town. I’ve been impressed with the amount of indie rock music here and feel like we have a leg up because we’re doing this here in Portland.”
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Friday, May 22, 2015
BY ANNIE ELLISON
Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Friday, May 08, 2015
BY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN
Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.
Friday, May 22, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
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Tonkon Torp helps seed sustainability at Gunderson.
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