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|Articles - February 2011|
|Thursday, January 27, 2011|
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STORY BY JENNIFER NETHERBY // PHOTOS BY ANTHONY PIDGEON
October is one of the busiest months for concert promoters. College students are back at school and summer’s good weather has passed. Portland promoter Mike Thrasher Presents put on 75 shows in Portland and Seattle in that month alone in 2010. For each one, a group of high school and college-aged volunteers, members of Thrasher’s street team, hit concerts, schools and neighborhood record shops passing out flyers to get the word out. Marketers, meanwhile, mailed concert flyers to a network of tattoo and piercing shops, pizzerias, cafes and other businesses that have agreed to hang them up for customers. Those marketers also hype the shows on Facebook, Twitter, blogs, even buying Google Adwords for bands to find every potential audience member.
It’s this marketing machine that has helped make Mike Thrasher Presents one of the biggest concert promoters in the Northwest and a recognized name among indie, punk and metal music fans.
Leading the effort is the man himself, a 39-year-old former punk rock kid who works from the company’s Northeast Portland office, an easy-to-miss bungalow on a residential street behind the Wonder Ballroom that’s denoted by a small Mike Thrasher Presents sign near the front door. Inside, the office is functionally furnished with a couple concert posters on the wall from years past. From here Thrasher negotiates with agents and band managers to book talent and plan marketing strategy for each new show his company promotes.
In the next few months, Mike Thrasher Presents will put on concerts in Portland and Seattle with better-known acts that include the pop band Chromeo, heavy metal group Danzig, punk bands Social Distortion and Bad Religion, and dozens more largely-unheard-of punk, metal and indie artists. With nearly 400 concerts a year, Thrasher is one of the top promoters in the country. In 2009, he sold 201,309 tickets, ranking him the 29th top U.S. promoter, just behind Portland’s Mark Adler/True West and ahead of other local competitors Monqui Presents and Double Tee Concerts, according to industry trade magazine Pollstar. In December, Thrasher launched Cascade Tickets, a concert-ticketing service that will handle sales for McMenamins venues and compete with the newly merged Ticketmaster/Live Nation in the Northwest. Thrasher promises to eliminate “pre-order fees” and lower service fees that he says have frustrated concertgoers.
Unlike local competitors who own their own venues (Adler owns the Aladdin Theater, Monqui the Doug Fir Lounge), Thrasher has built a successful business out of putting on hundreds of shows a year with mostly up-and-coming musicians at different clubs across Portland and Seattle. Those who work with him credit it to the stealthy street team he created and his work ethic.
For someone who has made a name for himself in the Northwest through his marketing prowess, Thrasher the man comes off as more guarded, answering questions about his business in a matter-of-fact way, without elaborating. When asked whether he has crazy stories about artist requests on concert riders, he says yes, but doesn’t divulge any.
But he clearly knows his business down to the smallest detail, rattling off seating at venues around town off the top of his head.
“He’s very knowledgeable about his skill,” says Trevor Solomon, who started out as an intern for Thrasher in 1999 and worked for him for six years before moving to Willamette Week to head its Music Festival Northwest. Thrasher, he says, is “very sweet but at the same time, he’s very intense about how he wants things done and wants things done in a certain fashion. He’s very thorough and he cares — that’s the best thing. He cares about the concert, agents, the people working for him and he cares about the consumer.”
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
Wednesday, September 30, 2015
The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.
Wednesday, September 30, 2015
BY LINDA BAKER | EDITOR
The media coverage about Pope Francis must have put me in a Biblical frame of mind. Because after touring the latest phase of the South Waterfront development, a mind boggling 1.5 million square feet of office and retail space that will spring up north of the aerial tram over the next few years, I couldn’t stop thinking about the massive project as a modern day creation story.
Wednesday, October 28, 2015
BY APRIL STREETER
The world's second-largest wind energy project yields costs and benefits for a sheep-farming family in Eastern Oregon.
Wednesday, October 28, 2015
BY JACOB PALMER
A Power Lunch at the Barn Light Cafe & Bar in Eugene.
Friday, October 30, 2015
BY CHRIS NOBLE | ART DIRECTOR
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.