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|Articles - February 2011|
|Thursday, January 27, 2011|
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STORY BY JENNIFER NETHERBY // PHOTOS BY ANTHONY PIDGEON
October is one of the busiest months for concert promoters. College students are back at school and summer’s good weather has passed. Portland promoter Mike Thrasher Presents put on 75 shows in Portland and Seattle in that month alone in 2010. For each one, a group of high school and college-aged volunteers, members of Thrasher’s street team, hit concerts, schools and neighborhood record shops passing out flyers to get the word out. Marketers, meanwhile, mailed concert flyers to a network of tattoo and piercing shops, pizzerias, cafes and other businesses that have agreed to hang them up for customers. Those marketers also hype the shows on Facebook, Twitter, blogs, even buying Google Adwords for bands to find every potential audience member.
It’s this marketing machine that has helped make Mike Thrasher Presents one of the biggest concert promoters in the Northwest and a recognized name among indie, punk and metal music fans.
Leading the effort is the man himself, a 39-year-old former punk rock kid who works from the company’s Northeast Portland office, an easy-to-miss bungalow on a residential street behind the Wonder Ballroom that’s denoted by a small Mike Thrasher Presents sign near the front door. Inside, the office is functionally furnished with a couple concert posters on the wall from years past. From here Thrasher negotiates with agents and band managers to book talent and plan marketing strategy for each new show his company promotes.
In the next few months, Mike Thrasher Presents will put on concerts in Portland and Seattle with better-known acts that include the pop band Chromeo, heavy metal group Danzig, punk bands Social Distortion and Bad Religion, and dozens more largely-unheard-of punk, metal and indie artists. With nearly 400 concerts a year, Thrasher is one of the top promoters in the country. In 2009, he sold 201,309 tickets, ranking him the 29th top U.S. promoter, just behind Portland’s Mark Adler/True West and ahead of other local competitors Monqui Presents and Double Tee Concerts, according to industry trade magazine Pollstar. In December, Thrasher launched Cascade Tickets, a concert-ticketing service that will handle sales for McMenamins venues and compete with the newly merged Ticketmaster/Live Nation in the Northwest. Thrasher promises to eliminate “pre-order fees” and lower service fees that he says have frustrated concertgoers.
Unlike local competitors who own their own venues (Adler owns the Aladdin Theater, Monqui the Doug Fir Lounge), Thrasher has built a successful business out of putting on hundreds of shows a year with mostly up-and-coming musicians at different clubs across Portland and Seattle. Those who work with him credit it to the stealthy street team he created and his work ethic.
For someone who has made a name for himself in the Northwest through his marketing prowess, Thrasher the man comes off as more guarded, answering questions about his business in a matter-of-fact way, without elaborating. When asked whether he has crazy stories about artist requests on concert riders, he says yes, but doesn’t divulge any.
But he clearly knows his business down to the smallest detail, rattling off seating at venues around town off the top of his head.
“He’s very knowledgeable about his skill,” says Trevor Solomon, who started out as an intern for Thrasher in 1999 and worked for him for six years before moving to Willamette Week to head its Music Festival Northwest. Thrasher, he says, is “very sweet but at the same time, he’s very intense about how he wants things done and wants things done in a certain fashion. He’s very thorough and he cares — that’s the best thing. He cares about the concert, agents, the people working for him and he cares about the consumer.”
Tuesday, February 25, 2014
BY BRANDON SAWYER
A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum.
Tuesday, February 25, 2014
BY AMY MILSHTEIN
Kelly Dachtler, president of The Clymb, redefines outdoor retail.
Tuesday, February 25, 2014
BY BRANDON SAWYER
Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.
Tuesday, January 28, 2014
Plywerk owner Kjell van Zoen talks to Oregon Business about bringing manufacturing back to the United States, lean manufacturing and the value of buying local.
Thursday, January 23, 2014
Chris Maples, President at Oregon Institute of Technology and Dave Rathbun, President of Mt. Bachelor ski resort share what they've been reading.
Friday, February 14, 2014
BY MIKE GREEN | OB BLOGGER
Oregon Business speaks with Patrick Quinton, executive director of the Portland Development Commission, about tech startups, equity and community impact.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
|The more they change, the more they stay the same|
|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
|The future of money|
|Cancer to become No. 1 killer in U.S.|
|Bitcoin firm wins brief U.S. bankruptcy protection|
|Rival banana firms to merge|
|Blood test predicts Alzheimer's disease|
|Cerberus Capital to buy Safeway|
|U.S. adds 175,000 jobs|
|Bitcoin creator revealed|
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