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|Articles - February 2011|
|Thursday, January 27, 2011|
Page 5 of 7
The first company the Oregon angels voted to invest in was Lumencor, a California transplant that developed a sophisticated light engine for bioanalysis. The husband-and-wife founders Steve and Claudia Jaffe reversed the prevailing migration pattern for growth companies by moving from Silicon Valley to Beaverton to build the company in December 2006. They placed second in the 2007 Angel Oregon contest, landed $197,000 from the fund in September of that year, and set to work developing, manufacturing and marketing their products, with help from mentors such as Pixelworks co-founder Bob Greenberg and later DesignMedix CEO and biotech veteran Lynnor Stephenson.
They also tapped into a talented pool of optics experts from a local community that has seen several big successes in that niche. It was not an easy time to launch an ambitious new business but the founders kept at it, and with time the product took hold. VP Claudia Jaffe says the company has been living off revenue since October 2009, and employs 15 people in Beaverton.
A more recent investment supported a similarly ambitious medical devices company called Clear Catheter Systems. Dr. Edward Boyle moved from Seattle to Bend in 2001. A cardiothoracic surgeon by training, Boyle teamed up with researchers from the Cleveland Clinic to develop a device that prevents blood in catheters from clotting (these clots can lead to expensive and dangerous problems for patients and sometimes death). The company’s product, PleuraFlow, received FDA approval in December 2010.
The Oregon Angel Fund invested in Clear Catheter last year and placed 40-year medical device industry veteran Jim Fee on the board after Fee led the due diligence team. Boyle says Fee’s experience proved a huge asset as the company moved to hire the right sales executive to ramp up marketing after FDA approval. “Jim was very involved in helping me draw up the job description and recruit the right person. It was good to have him in the room, and I think it was good for the applicants to see him there too. We made the hire and he’s been doing great.”
Of course, angels do not give away their money and expertise for free. Entrepreneurs must work hard to earn their support, often coming before the group multiple times before landing an investment. And the terms of the deal don’t always please the recipients; at least one growing company, advanced food processor Columbia Phyto Technology, recently turned down an OAF investment because the founders were uncomfortable with the terms. Other entrepreneurs get put through the wringer repeatedly, revealing insider details about their nascent companies, only to be voted down in the end.
But the process is challenging for several reasons. First of all, the angels want to make sure they are investing in the best of the best. Secondly, they want to help the businesses that don’t make the grade to improve their plans and apply again. Giftango CEO David Nelsen, who has managed to expand aggressively during the downturn thanks to angel support, describes the process as worth the effort. “It’s more than them just giving you money,” he says. “It’s them taking you through a process that makes you a better entrepreneur.”
OAF invested half a million dollars in Giftango in 2009, and outside investors followed that up in 2010 by pouring in another $5 million. That money enabled the electronic gift cards company to expand into a new office near PGE Park in Portland and grow to 17 employees in time for the holiday rush season. Nelsen credits the Oregon angels with enabling that growth. “After having gone through that process with OAF, our series B round was pretty easy,” says Nelsen. “It made things easier for us at the next level.”
Other local companies have enjoyed healthy success since receiving backing from OAF. Portland-based Jama Software, which received $400,000 from the fund in 2008, has grown from eight people to 20. “Their revenues have quadrupled since we started working with them,” says Drew Smith, who led the due diligence team and sits on Jama’s board.
Another rising star from the OAF portfolio is Portland-based Elemental Technologies, a video processing business led by some of Greenberg’s former colleagues at Pixelworks. Elemental has raised $15 million and is aiming for $10 million in revenue next year. “They’re off to the races, and it’s great to see,” says Greenberg. He led the due diligence team for Elemental and serves on the company’s board.
Greenberg spent 20 years growing with InFocus and Pixelworks before delving into investing. He says he is more than happy to share his experience with the next generation of entrepreneurs. “We need people who have gone through the mill to nurture the next InFocus and the next Pixelworks,” he says. “We need more of those successes in Oregon.”
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
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