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|Articles - January 2011|
|Thursday, December 16, 2010|
Niche manufacturer VocalBooth has landed some major endorsements over the past few years: Sheryl Crow, Dave Matthews Band, Madonna, Mariah Carey, even the one-and-only Lady Gaga. But those names pale in comparison to the company’s latest publicity tool, a little reality show called American Idol.
The hit music show plans to use a VocalBooth portable sound enclosure as it expands its format to show more behind-the-scenes rehearsals of artists honing their styles and recording their work. VP of marketing Jennifer Mathey says the company plans to install the booth for the show in Los Angeles on Jan. 10.
Exposure to millions of music-loving viewers could bring a whole new level of attention to a 20-employee, Bend-based business that has been cranking out miniature recording studios since 1997. VocalBooth products have caught on with touring musicians because they allow the artist to make spontaneous recordings when the muse strikes rather than having to arrange time at recording studios. They are also used for radio programs, voice-overs and video games. The company’s sound booths were named product of the year in 2009 by Economic Development for Central Oregon.
Mathey says VocalBooth welcomes the celebrity endorsements but doesn’t actively pursue them.
“It’s word of mouth that drives it,” she says. “All of the artists on our website give endorsements because they want to, not because we’re paying them.”
COO Jay Riker says the extra publicity seems to be paying off. “We suffered along with everybody else during the recession, but we’re seeing a surge in people talking about our products,” he says. “We’re scrambling to keep up with orders.”
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
Wednesday, August 19, 2015
BY AMY MILSHTEIN
Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, September 30, 2015
BY KIM MOORE
Oregon Business magazine’s seventh annual 100 Best Nonprofits to Work For project attracted more than 150 nonprofits from around the state from a variety of sectors, including social services and environmental advocacy. More than 5,000 employees and volunteers filled out the survey, rating their satisfaction with work environment, mission and goals, career development and learning, benefits and compensation, and management and communications.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Thursday, October 01, 2015
PHOTOS BY JASON E. KAPLAN
Images from the big 2015 celebration of worker-friendly organizations that make a difference.
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Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.
Thomson brings 25 years of healthcare experience in provider relations, sales, marketing and communications.