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|Articles - January 2011|
|Thursday, December 16, 2010|
Niche manufacturer VocalBooth has landed some major endorsements over the past few years: Sheryl Crow, Dave Matthews Band, Madonna, Mariah Carey, even the one-and-only Lady Gaga. But those names pale in comparison to the company’s latest publicity tool, a little reality show called American Idol.
The hit music show plans to use a VocalBooth portable sound enclosure as it expands its format to show more behind-the-scenes rehearsals of artists honing their styles and recording their work. VP of marketing Jennifer Mathey says the company plans to install the booth for the show in Los Angeles on Jan. 10.
Exposure to millions of music-loving viewers could bring a whole new level of attention to a 20-employee, Bend-based business that has been cranking out miniature recording studios since 1997. VocalBooth products have caught on with touring musicians because they allow the artist to make spontaneous recordings when the muse strikes rather than having to arrange time at recording studios. They are also used for radio programs, voice-overs and video games. The company’s sound booths were named product of the year in 2009 by Economic Development for Central Oregon.
Mathey says VocalBooth welcomes the celebrity endorsements but doesn’t actively pursue them.
“It’s word of mouth that drives it,” she says. “All of the artists on our website give endorsements because they want to, not because we’re paying them.”
COO Jay Riker says the extra publicity seems to be paying off. “We suffered along with everybody else during the recession, but we’re seeing a surge in people talking about our products,” he says. “We’re scrambling to keep up with orders.”
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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