VocalBooth to star on American Idol

| Print |  Email
Articles - January 2011
Thursday, December 16, 2010

 

0111_ATS02
The Auralex recording booth is 4 feet by 6 feet. Artists such as Lady Gaga have used the booths to record and rehearse. Now reality TV show American Idol will use VocalBooth's equipment.

Niche manufacturer VocalBooth has landed some major endorsements over the past few years: Sheryl Crow, Dave Matthews Band, Madonna, Mariah Carey, even the one-and-only Lady Gaga. But those names pale in comparison to the company’s latest publicity tool, a little reality show called American Idol.

The hit music show plans to use a VocalBooth portable sound enclosure as it expands its format to show more behind-the-scenes rehearsals of artists honing their styles and recording their work. VP of marketing Jennifer Mathey says the company plans to install the booth for the show in Los Angeles on Jan. 10.

Exposure to millions of music-loving viewers could bring a whole new level of attention to a 20-employee, Bend-based business that has been cranking out miniature recording studios since 1997. VocalBooth products have caught on with touring musicians because they allow the artist to make spontaneous recordings when the muse strikes rather than having to arrange time at recording studios. They are also used for radio programs, voice-overs and video games. The company’s sound booths were named product of the year in 2009 by Economic Development for Central Oregon.

Mathey says VocalBooth welcomes the celebrity endorsements but doesn’t actively pursue them.

“It’s word of mouth that drives it,” she says. “All of the artists on our website give endorsements because they want to, not because we’re paying them.”

COO Jay Riker says the extra publicity seems to be paying off. “We suffered along with everybody else during the recession, but we’re seeing a surge in people talking about our products,” he says. “We’re scrambling to keep up with orders.”

BEN JACKLET
 

More Articles

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...

European Vacation

Guest Blog
Thursday, April 23, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

There are winners and losers with a strengthening U.S. dollar.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS