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|Articles - January 2011|
|Thursday, December 16, 2010|
Niche manufacturer VocalBooth has landed some major endorsements over the past few years: Sheryl Crow, Dave Matthews Band, Madonna, Mariah Carey, even the one-and-only Lady Gaga. But those names pale in comparison to the company’s latest publicity tool, a little reality show called American Idol.
The hit music show plans to use a VocalBooth portable sound enclosure as it expands its format to show more behind-the-scenes rehearsals of artists honing their styles and recording their work. VP of marketing Jennifer Mathey says the company plans to install the booth for the show in Los Angeles on Jan. 10.
Exposure to millions of music-loving viewers could bring a whole new level of attention to a 20-employee, Bend-based business that has been cranking out miniature recording studios since 1997. VocalBooth products have caught on with touring musicians because they allow the artist to make spontaneous recordings when the muse strikes rather than having to arrange time at recording studios. They are also used for radio programs, voice-overs and video games. The company’s sound booths were named product of the year in 2009 by Economic Development for Central Oregon.
Mathey says VocalBooth welcomes the celebrity endorsements but doesn’t actively pursue them.
“It’s word of mouth that drives it,” she says. “All of the artists on our website give endorsements because they want to, not because we’re paying them.”
COO Jay Riker says the extra publicity seems to be paying off. “We suffered along with everybody else during the recession, but we’re seeing a surge in people talking about our products,” he says. “We’re scrambling to keep up with orders.”
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Friday, July 10, 2015
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Rita Hansen aims to scale natural gas vehicle innovation.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Wednesday, July 22, 2015
Charlie Hales has long viewed sound urban planning as the route to salvation: social, economic and environmental. This week, the mayor's city design philosophy got the nod of approval from a bona fide spiritual authority, Pope Francis.
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