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|Articles - January 2011|
|Thursday, December 16, 2010|
Niche manufacturer VocalBooth has landed some major endorsements over the past few years: Sheryl Crow, Dave Matthews Band, Madonna, Mariah Carey, even the one-and-only Lady Gaga. But those names pale in comparison to the company’s latest publicity tool, a little reality show called American Idol.
The hit music show plans to use a VocalBooth portable sound enclosure as it expands its format to show more behind-the-scenes rehearsals of artists honing their styles and recording their work. VP of marketing Jennifer Mathey says the company plans to install the booth for the show in Los Angeles on Jan. 10.
Exposure to millions of music-loving viewers could bring a whole new level of attention to a 20-employee, Bend-based business that has been cranking out miniature recording studios since 1997. VocalBooth products have caught on with touring musicians because they allow the artist to make spontaneous recordings when the muse strikes rather than having to arrange time at recording studios. They are also used for radio programs, voice-overs and video games. The company’s sound booths were named product of the year in 2009 by Economic Development for Central Oregon.
Mathey says VocalBooth welcomes the celebrity endorsements but doesn’t actively pursue them.
“It’s word of mouth that drives it,” she says. “All of the artists on our website give endorsements because they want to, not because we’re paying them.”
COO Jay Riker says the extra publicity seems to be paying off. “We suffered along with everybody else during the recession, but we’re seeing a surge in people talking about our products,” he says. “We’re scrambling to keep up with orders.”
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
Monday, September 28, 2015
BY CHRIS NOBLE
This year has been so dry we were caught napping when it finally started to sprinkle. Hopefully you didn’t get caught in a downpour while eagerly awaiting — don’t deny it — our curation of Oregon-grown wet weather wear.
Wednesday, August 19, 2015
BY JACOB PALMER
A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
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BY BEN WATERHOUSE
How Portland's Garden Bar plans to become the Starbucks of salad.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Wednesday, September 09, 2015
BY CHRIS NOBLE | ART DIRECTOR
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Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.