Home Back Issues January 2011 Bicycle oriented development catches on

Bicycle oriented development catches on

| Print |  Email
Articles - January 2011
Thursday, December 16, 2010

 

0111_ATS09
Adaptive reuse developers Thad Fisco (left) and Jon Kellogg at John Gorman's new restaurant, Tasty & Sons, on North Williams Avenue. // PHOTO BY TERESA MEIER

Jon Kellogg, a 22-year veteran of the commercial real estate industry, says he caught a lot of flak when he first began considering bringing mixed-use development to North Williams Avenue.

“People thought we were crazy for looking at this area,” he says.

But Kellogg liked what he saw: a dense neighborhood a mile and a half from downtown, affordable buildings ripe for adaptive reuse and all the financial benefits that come with an “urban renewal area” designation.

And then there were the bicyclists. “We’d sit there and watch them ride by,” says Kellogg. “It was a constant stream.”

It used to be that practically nobody rode bicycles through this neighborhood. The latest counts find 2,700 bike trips per day. Kellogg decided to make bikes a central part of his redevelopment strategy.

 

0111_ATS10
0111_ATS11
Before: An empty building at 3901 N. Williams Ave. in Portland before renovation. After: The building now houses French restaurant Pix Patisserie and the 5th Quadrant restaurant.

After six and a half years of work, Kellogg and partner Thad Fisco of Portland-based Commercial Realty Advisors have transformed the neighborhood. Twenty tenants populate their 30,000-square-foot HUB building, offering everything from holistic veterinary care to a chocolate potato doughnut with crème anglaise. Their building down the street at 3961 North Williams houses the United Bicycle Institute, where hundreds of students learn mechanics and frame building each year. The storefront has large windows showing employees of Queen Bee Creations working the sewing machines. Among the businesses coming soon are the Hopworks Urban Brewery, a salumeria (Italian for salami shop) called Chop and a bike wheel shop called Epic Wheel Works.

There’s a name for this: bicycle-oriented development. Bikes sell well in Portland, and they also offer practical advantages. As Kellogg and Fisco learned on North Williams, it’s a lot easier to install 127 bicycle parking spaces than to build a parking lot.

It brings in new customers, too. When Valentine’s Day came, Pam Zsori’s Ink & Peat home and floral shop was flooded with biker boys trying to cram organic bouquets into their messenger bags.
The next challenge for Kellogg and Fisco involves a building they bought for a dollar, a former sales office for a downtown condo project. Kellogg says he’s confident they’ll fill it with the right tenant. “We’ve already turned people down,” he says.

BEN JACKLET
 

More Articles

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS