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|Articles - December 2010|
|Wednesday, November 17, 2010|
“Here is what is happening: The U.S. is importing so many things, and exporting very little,” says Kirk Lance, owner and founder of Aprisa. “We have these shipping containers being left in droves, and we are just stacking them up. They are becoming industrial waste.”
Not only are the containers plentiful, they’re cheap, and that matters in an industry where the failure rate is so high. Lance bought the shipping container for Aprisa for $3,000.
“In the restaurant industry, there is an extremely high failure rate. Three out of five restaurants don’t make it out the first year,” Lance says. “They put a ton of money into their concept and idea, and that ultimately goes into someone else’s building. If it doesn’t succeed, they forfeit all of that. If this doesn’t work, I can pick up and move to a new location, or even put it into a storage locker until I figure out what I’m doing.”
After Lance bought the container, he sent it to a rented facility in Scappoose to be retrofitted — a process, according to Lance, that took about two months to complete.
“It’s very inexpensive to buy the containers and convert them,” says Lance. Operating out of a relatively small space has its financial perks as well.
“We are financially feasible because our construction costs are one-tenth of the costs compared to other drive-throughs, like McDonald’s,” says Lance, who owned and operated two Mexican restaurants in Casper, Wyo., before coming to Oregon and opening Aprisa earlier this year.
“Our entire square footage is under 370 square feet; that’s all the space we are heating and cooling. Plus, we have no dining room so no costs incurred there.”
The shipping container is built onto concrete foundations, according to Lance, which means it is regulated like a building and not a food cart. The state inspected the container in Scappoose to see that building codes were met.
While Lance says he has been approached about franchising, this past year has been more about refining the business, which employs six, than expansion, though he is seeing steady growth in overall traffic and gross sales.
Beyond the quirky use of a shipping container, what Lance envisions with Aprisa is a down-home solution for busy families come dinnertime.
“In this world of two-income families, we are almost forced at times to seek out alternatives to eating at home as a family,” says Lance. “Eating out is one of those replacements and our goal is to replace fast food with quick sit-down food.”
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BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.
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On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
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BY JASON NORRIS | OB CONTRIBUTOR
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