|| Print ||
|Articles - December 2010|
|Wednesday, November 17, 2010|
Page 3 of 3
Keeping costs down means not reinventing the wheel — not even the parts that make the wheels turn. The company uses standard automotive parts for the bulk of the drive train. The current Arcimoto vehicle uses lead-acid batteries rather than the higher-tech, and far more expensive, lithium-ion batteries that cars like the Tesla Roadster use. Lead-acid batteries have been around for a century, they’re a proven technology, and they’re inexpensive. All of these aspects are a benefit for a startup company and a consumer wary of electric cars. It’s easy enough to upgrade the battery pack later, when the price comes down or the consumer needs more range.
Arcimoto uses parts that are already in mass production. “The high-volume, highly machined, highly tooled components are off the shelf,” says Frohnmayer. “Custom elements like the frame use low-cost, low-volume manufacturing.” So an interested EV startup in, say, Philadelphia is welcome to come to Eugene for a blueprint and training on how to build an Arcimoto vehicle on the East Coast and pay a royalty to Arcimoto for the privilege. “Rather than a company saying, ‘We’re going to go reinvent all that stuff,’ we can say, ‘Why don’t you just license all that undercarriage stuff from us and put the products out on the road that match your locale better?”’
Frohnmayer isn’t the only one thinking this way. Jay Rogers, CEO of Local Motors in Chandler, Ariz., founded his automotive startup in 2007 with the same idea of designing and building cars for a specific locale. In Local Motors’ case, the car is gasoline-powered and built by the buyer himself in what the company calls a microfactory. Rogers says of Frohnmayer: “Anybody who’s a vehicle pioneer, I applaud, because there is not one right answer.” Rogers could even see licensing Arcimoto’s underpinnings to answer a niche Local Motors might want to fill at one of its future microfactories.
There are lots of ways to work together in this new business sector, and Frohnmayer is open to new ideas. “It could simply be a preferred partnership arrangement where we’re sharing costs on the volume. We could add our volumes together when we’re sourcing and making orders.” A new coalition, Drive Oregon, was formed in 2009 by the Portland Development Commission in conjunction with Business Oregon, the state’s economic development agency. It brings together electric vehicle-related businesses in the state, including Arcimoto (Frohnmayer is on the steering committee), motorcycle manufacturer Brammo of Ashland and charger manufacturer Shorepower Technologies in Portland, to push the growth of the EV industry in Oregon.
Members of Drive Oregon are also working together to train the workforce needed for the technologies and compete as a unit for federal funding.
“The bulk of Arcimoto’s funding has come from me,” Frohnmayer says. “That funding stream has run its course. I’m basically totally out of cash.” Arcimoto has so far raised $2 million, and it recently won $30,000 in cash and in-kind services in the regional CleanTech Open competition. This prize puts it in line for the $250,000 national award.
Arcimoto has also used non-traditional sources coupled with star power to get a little extra cash. Nathan Fillion, star of ABC’s Castle and sci-fi cult favorite Firefly, went through the same process this past summer as Frohnmayer did in 2007. He, too, was looking for a fun electric vehicle to get him around Los Angeles without that “I’m gonna die” feeling when he found images of the Arcimoto Pulse, the company’s third prototype, online.
Fillion visited Arcimoto HQ in August and mentioned to Frohnmayer that actress Alyssa Milano had just raised several thousand dollars for charity through Twitter. Why not give it a try? Within a few days, Arcimoto had put up its Angel Wings donation page, and Fillion had pledged a $5,000 matching donation. “We’ve raised $13,000,” Frohnmayer says. “On average, people are donating $14.”
It reminds Frohnmayer of the despair he felt after exiting Garage Games. “This is a way that people can collectively say, ‘I can support an idea I believe in, and it’s a meaningful idea.”’
But it is an idea that will take some getting used to. People have been driving gasoline-powered cars for a hundred years. Electric cars have been around just as long, but 2011 is the year these alternative-fuel vehicles are poised for prime time. “What we’re seeing is the beginning of a brand-new market,” Frohnmayer says, one where the legacy of Eugene’s passion for sustainability can filter through a computer engineer with a vision to save the world.
Thursday, February 27, 2014
BY ERIC FRUITS
Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.
Tuesday, February 25, 2014
BY AMY MILSHTEIN
Kelly Dachtler, president of The Clymb, redefines outdoor retail.
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Tuesday, February 25, 2014
BY PAIGE PARKER
A money management firm broadens its reach.
Friday, March 28, 2014
BY TOM COX | OB BLOGGER
The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|100 Best awards 2014|
|Our man in Congress|
|NASA discovers first potentially habitable planet|
|Effects of childhood bullying last a lifetime|
|Scientists make first embryo clones from adults|
|Man urinates in reservoir, ruins 38M gallons of water|
|Recreational marijuana use linked to brain changes|
|Former NYC mayor announces $50M gun law election push|
|U.S. consumer inflation rises: higher food, rent costs|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.