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|Articles - December 2010|
|Wednesday, November 17, 2010|
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Henderson wants to be a fashion icon as recognizable as Christian Dior or Alexander McQueen with his Seth Aaron label carried in high-end stores such as Neiman Marcus on down to mass market retailer H&M.
“It all comes down to doing the work and putting yourself out there,” he says. “You’ve got to put yourself out there.”
He’s also been happy to use his profile to benefit the rest of Portland fashion.
Since his run, there have been more shoppers coming through Anne Bocci, which has carried his dresses for the last three years and where he’s made frequent appearances. Most come to browse dresses hand-sewn by the Project Runway winner that sell for as much as $395; more popular sellers have been autographed $49 skull pins from his accessories line. “We can’t keep them in stock,” Bocci says.
Other local stores that carry clothes from Project Runway designers say they’ve had some customers seek them out for the clothes, but most leave without a purchase.
Portland Fashion Week, which featured the 30-year-old Leanne Marshall before her Project Runway win and has helped identify other up-and-coming designers here, capitalized on Henderson’s success for this year’s show. Organizers reached out to Henderson and his fellow Runway finalists Jay Sario and Jonathan Joseph Peters for a show featuring the Runway designers.
Executive director Chris Cone said they saw it as a way to draw in wholesale buyers and national press for the first time, part of a bid to move Portland Fashion Week from being a “local entertainment” to a show that buyers will look to when placing orders.
“It all comes together for me into a picture where we can build kernels of an industry here so that designers, when they start getting those bites of success, don’t feel like they need to leave to let their business grow,” Cone says.
For this year’s show, organizers added an industry showroom for designers to meet with buyers and a public showroom where designers could sell clothes. Most buyers who attended were from local boutiques, rather than national chains or boutiques from other cities.
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A conversation with Chris Maples, president of the Oregon Institute of Technology.
Friday, July 10, 2015
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The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
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Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.
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How do you put a baby on the cover of a business magazine without it looking too cutesy?
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Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
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