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|Articles - December 2010|
|Wednesday, November 17, 2010|
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Henderson wants to be a fashion icon as recognizable as Christian Dior or Alexander McQueen with his Seth Aaron label carried in high-end stores such as Neiman Marcus on down to mass market retailer H&M.
“It all comes down to doing the work and putting yourself out there,” he says. “You’ve got to put yourself out there.”
He’s also been happy to use his profile to benefit the rest of Portland fashion.
Since his run, there have been more shoppers coming through Anne Bocci, which has carried his dresses for the last three years and where he’s made frequent appearances. Most come to browse dresses hand-sewn by the Project Runway winner that sell for as much as $395; more popular sellers have been autographed $49 skull pins from his accessories line. “We can’t keep them in stock,” Bocci says.
Other local stores that carry clothes from Project Runway designers say they’ve had some customers seek them out for the clothes, but most leave without a purchase.
Portland Fashion Week, which featured the 30-year-old Leanne Marshall before her Project Runway win and has helped identify other up-and-coming designers here, capitalized on Henderson’s success for this year’s show. Organizers reached out to Henderson and his fellow Runway finalists Jay Sario and Jonathan Joseph Peters for a show featuring the Runway designers.
Executive director Chris Cone said they saw it as a way to draw in wholesale buyers and national press for the first time, part of a bid to move Portland Fashion Week from being a “local entertainment” to a show that buyers will look to when placing orders.
“It all comes together for me into a picture where we can build kernels of an industry here so that designers, when they start getting those bites of success, don’t feel like they need to leave to let their business grow,” Cone says.
For this year’s show, organizers added an industry showroom for designers to meet with buyers and a public showroom where designers could sell clothes. Most buyers who attended were from local boutiques, rather than national chains or boutiques from other cities.
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Thursday, March 20, 2014
BY JASON NORRIS | GUEST BLOGGER
I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.
Tuesday, April 01, 2014
BY APRIL STREETER | OB CONTRIBUTOR
Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.
Tuesday, February 25, 2014
BY LINDA BAKER
An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.
Friday, March 21, 2014
TOM COX | OB BLOGGER
During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.
Tuesday, February 25, 2014
BY BRANDON SAWYER
The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.
Tuesday, February 25, 2014
BY AMY MILSHTEIN
Kelly Dachtler, president of The Clymb, redefines outdoor retail.
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