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|Articles - December 2010|
|Wednesday, November 17, 2010|
Page 3 of 4
Henderson wants to be a fashion icon as recognizable as Christian Dior or Alexander McQueen with his Seth Aaron label carried in high-end stores such as Neiman Marcus on down to mass market retailer H&M.
“It all comes down to doing the work and putting yourself out there,” he says. “You’ve got to put yourself out there.”
He’s also been happy to use his profile to benefit the rest of Portland fashion.
Since his run, there have been more shoppers coming through Anne Bocci, which has carried his dresses for the last three years and where he’s made frequent appearances. Most come to browse dresses hand-sewn by the Project Runway winner that sell for as much as $395; more popular sellers have been autographed $49 skull pins from his accessories line. “We can’t keep them in stock,” Bocci says.
Other local stores that carry clothes from Project Runway designers say they’ve had some customers seek them out for the clothes, but most leave without a purchase.
Portland Fashion Week, which featured the 30-year-old Leanne Marshall before her Project Runway win and has helped identify other up-and-coming designers here, capitalized on Henderson’s success for this year’s show. Organizers reached out to Henderson and his fellow Runway finalists Jay Sario and Jonathan Joseph Peters for a show featuring the Runway designers.
Executive director Chris Cone said they saw it as a way to draw in wholesale buyers and national press for the first time, part of a bid to move Portland Fashion Week from being a “local entertainment” to a show that buyers will look to when placing orders.
“It all comes together for me into a picture where we can build kernels of an industry here so that designers, when they start getting those bites of success, don’t feel like they need to leave to let their business grow,” Cone says.
For this year’s show, organizers added an industry showroom for designers to meet with buyers and a public showroom where designers could sell clothes. Most buyers who attended were from local boutiques, rather than national chains or boutiques from other cities.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Thursday, May 29, 2014
BY LINDA BAKER
Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Thursday, May 29, 2014
How serious a problem is climate change? Readers want to have their cake and eat it, too.
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