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|Articles - December 2010|
|Wednesday, November 17, 2010|
Page 2 of 4
Celeste Sipes, a designer and owner of Radish Underground, a boutique that sells clothes from independent designers, said it can cost as much as $45 to get a skirt made locally. Adding to that the cost of material, and a $10 to $15 profit for the designer, can alone push the wholesale price up to $65 or $70.
Retailers then mark up the price as much as double what they pay wholesale.
Runway’s Ceccanti said after retail markups her T-shirts generally sell in stores for $95, while her jackets can run as high as $700. After subtracting material costs, the money she makes for the time spent designing and sewing can make it a below-minimum-wage job. Finding consumers willing to spend that much for a no-name local designer is difficult.
“The market really isn’t here,” she says. “My ideal customer here is poor, like me. Everyone kind of works trade and that’s really great because it means everyone is really supportive of each other, but you can’t trade for your groceries.”
Designers who are able to sell a full collection to boutiques buy materials in Los Angeles or other places and often manufacture their lines there as well. But even those designers have hit a ceiling on success in Portland.
Anna Cohen ran her own eponymous fashion line from here for three years. Her clothes were featured in spreads in Vogue and Elle magazines and were sold in boutiques across the country. But she was unable to find local investors to grow her business, forcing her to run it with interns and borrowed money.
“When Vogue is calling, what do you do? You just have to say yes, at least that’s what I thought,” she says. “I kept having to take out money and borrow money and live very frugally for a long time.”
Each new fashion magazine spread brought more orders, which required more money. The way fashion works, it can take 18 months to earn back money from sales. Cohen’s breaking point came in March 2008, after fabric came back from her L.A. manufacturer with seams unraveling, forcing her to cancel orders. She folded the same month her clothes were featured in O, The Oprah Magazine, a glaring example of the disconnect between image and business reality.
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR
The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Thursday, March 26, 2015
BY JACOB PALMER
Power lunching at the Court Street Dairy Lunch in Salem.
Friday, March 27, 2015
BY AMY MILSHTEIN
Damian Smith bets on changing himself — and Portland — through consulting.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Are mornings the most productive part of the day? We ask five successful executives how they get off to a good start.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.