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|Articles - December 2010|
|Wednesday, November 17, 2010|
Page 2 of 4
Celeste Sipes, a designer and owner of Radish Underground, a boutique that sells clothes from independent designers, said it can cost as much as $45 to get a skirt made locally. Adding to that the cost of material, and a $10 to $15 profit for the designer, can alone push the wholesale price up to $65 or $70.
Retailers then mark up the price as much as double what they pay wholesale.
Runway’s Ceccanti said after retail markups her T-shirts generally sell in stores for $95, while her jackets can run as high as $700. After subtracting material costs, the money she makes for the time spent designing and sewing can make it a below-minimum-wage job. Finding consumers willing to spend that much for a no-name local designer is difficult.
“The market really isn’t here,” she says. “My ideal customer here is poor, like me. Everyone kind of works trade and that’s really great because it means everyone is really supportive of each other, but you can’t trade for your groceries.”
Designers who are able to sell a full collection to boutiques buy materials in Los Angeles or other places and often manufacture their lines there as well. But even those designers have hit a ceiling on success in Portland.
Anna Cohen ran her own eponymous fashion line from here for three years. Her clothes were featured in spreads in Vogue and Elle magazines and were sold in boutiques across the country. But she was unable to find local investors to grow her business, forcing her to run it with interns and borrowed money.
“When Vogue is calling, what do you do? You just have to say yes, at least that’s what I thought,” she says. “I kept having to take out money and borrow money and live very frugally for a long time.”
Each new fashion magazine spread brought more orders, which required more money. The way fashion works, it can take 18 months to earn back money from sales. Cohen’s breaking point came in March 2008, after fabric came back from her L.A. manufacturer with seams unraveling, forcing her to cancel orders. She folded the same month her clothes were featured in O, The Oprah Magazine, a glaring example of the disconnect between image and business reality.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
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Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Monday, July 13, 2015
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Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Friday, July 10, 2015
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The false promise of economic impact statements.
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