|| Print ||
|Articles - December 2010|
|Wednesday, November 17, 2010|
Page 4 of 6Consumers are looking for deals
The same trend that has businesses hunting for bargains also applies to consumers. They want to spend less but they don’t necessarily want to give up on quality. As a result clothing consignment shops such as Here We Go Again in Portland are doing more business than ever. Owner Chris Gauger saw an immediate rise in both buyers and sellers when the bottom fell out of the economy in September 2008, and her nine-employee, two-store business has grown steadily since, enabling a series of upgrades and investments.
“When the economy went down we started seeing people who never would have thought of consigning before,” she says. “People started asking themselves, ‘Do I really need three or four handbags?’”
With all the new merchandise flowing in from new sellers, Gauger was able to be extremely selective in her purchases. She estimates she turns away 80% of the clothes she gets offered, buying only the top brands in great condition. She is able to offer up-scale clothing for about half what it costs new, splitting the proceeds 50-50 with consigners. She estimates she writes about 500 checks to consigners per month. On a busy day her staff will bring in 50 to 100 new items selected from hundreds of offerings.
With sales picking up in both stores, Gauger moved to invest. She rebranded the business with a new logo, upgraded her in-store technology, improved her online presence by marketing through Twitter and Facebook and buying a space on the deal-of-the-day website Groupon, and organized a successful bus tour of the consignment stores of Portland on Super Bowl Sunday. She also managed to sprint through a low-budget, high-impact remodel at her store just off SW Macadam Boulevard without losing any store days.
First she did the painting herself with help from staff. Then she convinced her landlord to let her set up a short-term pop-up store in a nearby vacant space so she wouldn’t have to close for remodeling. She and her staff wheeled all the merchandise over into the temporary space in a single night and got the new space up and running for the next business day. While employees worked out of the temporary space, workers for the Portland-based contractor Interworks remodeled the store to improve the lighting and ambience. The project took a mere 12 days and cost less than $20,000. Gauger plans to remodel her store on Northeast Broadway next.
Gauger, a slim, energetic woman with a master’s degree in dance, was in a stressful position as the economy dropped off. She had just expanded into a second store, and recently had been diagnosed with breast cancer. Now both stores are doing great and her cancer is in remission. She finished the 5K Susan B. Komen Race for the Cure in Portland in less than 30 minutes.
The recession brought a whole new supply of customers that she has worked hard to win over, and the powerful national trend toward living simpler and greener plays into her industry nicely. “People want better stuff, and less of it,” she says. “We see that every day.”
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Friday, July 10, 2015
BY JACOB PALMER
Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Thursday, July 30, 2015
Activists have suspended themselves from the St. Johns Bridge in Portland, slowing an icebreaker's departure for the Arctic.
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA
Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Farm in a Box|
|Boeing chairman threatens to relocate|
|Economy's growth disappoints analysts|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.