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|Articles - November 2010|
|Thursday, October 21, 2010|
The pro football draft day of 1994 was the worst day of Brian Cassidy’s life. Once ranked among the top prospects in the nation, Cassidy watched as player after player was drafted and he was overlooked.
Cassidy went from hot property to liability as the result of a fluke knee injury on the last game of his college career at Stanford University followed by a back injury suffered during rehabilitation. His only option was to cash out his Lloyds of London insurance policy for catastrophic coverage and sign his name to the painful statement that he could never play football for money because of his injuries.
Rather than bemoan his luck, Cassidy decided to build something positive from his experiences. “It was all or nothing for me,” he says. “There had to be a system that other people could benefit from so they wouldn’t have to go through what I went through.”
Fifteen years later Cassidy runs Adapt Training, a fitness business in Beaverton with 16 full-time employees and clients ranging from wheelchair rugby players and pro-football stars to patients suffering from neurological disorders. He is also forming a growing number of partnerships with gyms and clubs intrigued with his approach to therapy, fitness and athletic training.
Tall and articulate, with cropped hair and a tight goatee, Cassidy moves with an easy grace that seems unlikely for someone who weighs 310 pounds. He chuckles while explaining that one of the reasons he designed his own machines in his gym was because he broke so many machines during his workouts.
The Adapt gym does not look or feel like other gyms. Cassidy describes it as “my own bubble world.” It is an open, well-lighted space with stairs to climb, barriers to vault over and crawl under, ropes to scale, and mats to lie down on and use all the muscles you have and a few you didn’t know you had. It isn’t heavy on weights or weight machines, which Cassidy sees as capable of doing more damage than good. It’s more like a playground for adults, to get them to use all of their muscles dynamically, the way children do.
Everything he teaches his clients and staff serves as an antidote to the flawed process that the 39-year-old Cassidy believes cost him a lucrative career in the pros. After he heard his knee snap at the end of a meaningless play in a lopsided game, he went through a training regimen he sees as riddled with errors. He wore a bulky brace that prevented him from retraining the injured joint. As soon as he could handle weight he was lifting huge amounts, squatting 450 pounds. When his back began to spasm he was told that was normal. Specialists bombarded him with contradictory information. A doctor declared him ready for action after watching him do one simple physical maneuver. Before long he had two ruptured disks and was nearly paralyzed and devouring painkillers. The only option was a second surgery with no games played in between, a deal breaker for pro teams scouting fresh talent.
His football career over, Cassidy went on a quest to find a training program that made sense. He worked with a trainer in San Diego named Pete Egoscue, who taught him the importance of proper alignment and a holistic approach to training. He later added elements of chiropractic manipulation, child psychology, massage, yoga, Pilates and other disciplines, focusing on results rather than ideology. He and his wife, Kirsten, launched their business out of a spare bedroom in their Beaverton home, started a small gym in 1999 and expanded into a much larger space in 2004. Revenues have doubled since 2005, and grew by 23% between 2007 and 2009.
After years of experimentation and refinement, Cassidy has built a training system around the core principles of range of motion, structural capacity, neuro function, muscular function and instinct. Cascade Athletic Club has adopted his system, the Windells Snowboard Camp at Mt. Hood is considering it, and other potential licensees have shown interest on the East Coast and in Hawaii.
“I’m looking forward to taking the business to the next level,” says Cassidy. “The only thing we’re struggling with now is how to manage our growth.”
Wednesday, September 30, 2015
BY KIM MOORE
Oregon Business magazine’s seventh annual 100 Best Nonprofits to Work For project attracted more than 150 nonprofits from around the state from a variety of sectors, including social services and environmental advocacy. More than 5,000 employees and volunteers filled out the survey, rating their satisfaction with work environment, mission and goals, career development and learning, benefits and compensation, and management and communications.
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Oregon's population is booming, and so are rental costs.
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The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.
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The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
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On September 17, the much anticipated Fed decision was delivered and the equity markets haven't liked it.
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
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