|| Print ||
|Articles - November 2010|
|Thursday, October 21, 2010|
The pro football draft day of 1994 was the worst day of Brian Cassidy’s life. Once ranked among the top prospects in the nation, Cassidy watched as player after player was drafted and he was overlooked.
Cassidy went from hot property to liability as the result of a fluke knee injury on the last game of his college career at Stanford University followed by a back injury suffered during rehabilitation. His only option was to cash out his Lloyds of London insurance policy for catastrophic coverage and sign his name to the painful statement that he could never play football for money because of his injuries.
Rather than bemoan his luck, Cassidy decided to build something positive from his experiences. “It was all or nothing for me,” he says. “There had to be a system that other people could benefit from so they wouldn’t have to go through what I went through.”
Fifteen years later Cassidy runs Adapt Training, a fitness business in Beaverton with 16 full-time employees and clients ranging from wheelchair rugby players and pro-football stars to patients suffering from neurological disorders. He is also forming a growing number of partnerships with gyms and clubs intrigued with his approach to therapy, fitness and athletic training.
Tall and articulate, with cropped hair and a tight goatee, Cassidy moves with an easy grace that seems unlikely for someone who weighs 310 pounds. He chuckles while explaining that one of the reasons he designed his own machines in his gym was because he broke so many machines during his workouts.
The Adapt gym does not look or feel like other gyms. Cassidy describes it as “my own bubble world.” It is an open, well-lighted space with stairs to climb, barriers to vault over and crawl under, ropes to scale, and mats to lie down on and use all the muscles you have and a few you didn’t know you had. It isn’t heavy on weights or weight machines, which Cassidy sees as capable of doing more damage than good. It’s more like a playground for adults, to get them to use all of their muscles dynamically, the way children do.
Everything he teaches his clients and staff serves as an antidote to the flawed process that the 39-year-old Cassidy believes cost him a lucrative career in the pros. After he heard his knee snap at the end of a meaningless play in a lopsided game, he went through a training regimen he sees as riddled with errors. He wore a bulky brace that prevented him from retraining the injured joint. As soon as he could handle weight he was lifting huge amounts, squatting 450 pounds. When his back began to spasm he was told that was normal. Specialists bombarded him with contradictory information. A doctor declared him ready for action after watching him do one simple physical maneuver. Before long he had two ruptured disks and was nearly paralyzed and devouring painkillers. The only option was a second surgery with no games played in between, a deal breaker for pro teams scouting fresh talent.
His football career over, Cassidy went on a quest to find a training program that made sense. He worked with a trainer in San Diego named Pete Egoscue, who taught him the importance of proper alignment and a holistic approach to training. He later added elements of chiropractic manipulation, child psychology, massage, yoga, Pilates and other disciplines, focusing on results rather than ideology. He and his wife, Kirsten, launched their business out of a spare bedroom in their Beaverton home, started a small gym in 1999 and expanded into a much larger space in 2004. Revenues have doubled since 2005, and grew by 23% between 2007 and 2009.
After years of experimentation and refinement, Cassidy has built a training system around the core principles of range of motion, structural capacity, neuro function, muscular function and instinct. Cascade Athletic Club has adopted his system, the Windells Snowboard Camp at Mt. Hood is considering it, and other potential licensees have shown interest on the East Coast and in Hawaii.
“I’m looking forward to taking the business to the next level,” says Cassidy. “The only thing we’re struggling with now is how to manage our growth.”
Friday, January 23, 2015
BY LINDA BAKER | OB EDITOR
The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Monday, February 09, 2015
BY MEGHAN NOLT
VIDEO: Gifford's Flowers brings family approach to PSU-area shop.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Wednesday, January 14, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.
Tuesday, February 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The Portland in Perspective study, done by the City Budget Office, was released Tuesday.
Monday, January 26, 2015
BY JACOB PALMER
Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.
|The 100 Best Companies to Work For in Oregon|
|Help Wanted: Poached Jobs aids restaurateurs |
|How Oregon will survive the loss of Hanjin|
|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|Obama's veto of Keystone XL pipeline withstands Senate override attempt|
|Production of larger iPad delayed|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Parkinson's Resources of Oregon (PRO) is pleased to announce, long standing Intel manager, Kelly Sweeney has joined the agency’s Board of Directors as a member at large.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.