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|Articles - November 2010|
|Thursday, October 21, 2010|
The pro football draft day of 1994 was the worst day of Brian Cassidy’s life. Once ranked among the top prospects in the nation, Cassidy watched as player after player was drafted and he was overlooked.
Cassidy went from hot property to liability as the result of a fluke knee injury on the last game of his college career at Stanford University followed by a back injury suffered during rehabilitation. His only option was to cash out his Lloyds of London insurance policy for catastrophic coverage and sign his name to the painful statement that he could never play football for money because of his injuries.
Rather than bemoan his luck, Cassidy decided to build something positive from his experiences. “It was all or nothing for me,” he says. “There had to be a system that other people could benefit from so they wouldn’t have to go through what I went through.”
Fifteen years later Cassidy runs Adapt Training, a fitness business in Beaverton with 16 full-time employees and clients ranging from wheelchair rugby players and pro-football stars to patients suffering from neurological disorders. He is also forming a growing number of partnerships with gyms and clubs intrigued with his approach to therapy, fitness and athletic training.
Tall and articulate, with cropped hair and a tight goatee, Cassidy moves with an easy grace that seems unlikely for someone who weighs 310 pounds. He chuckles while explaining that one of the reasons he designed his own machines in his gym was because he broke so many machines during his workouts.
The Adapt gym does not look or feel like other gyms. Cassidy describes it as “my own bubble world.” It is an open, well-lighted space with stairs to climb, barriers to vault over and crawl under, ropes to scale, and mats to lie down on and use all the muscles you have and a few you didn’t know you had. It isn’t heavy on weights or weight machines, which Cassidy sees as capable of doing more damage than good. It’s more like a playground for adults, to get them to use all of their muscles dynamically, the way children do.
Everything he teaches his clients and staff serves as an antidote to the flawed process that the 39-year-old Cassidy believes cost him a lucrative career in the pros. After he heard his knee snap at the end of a meaningless play in a lopsided game, he went through a training regimen he sees as riddled with errors. He wore a bulky brace that prevented him from retraining the injured joint. As soon as he could handle weight he was lifting huge amounts, squatting 450 pounds. When his back began to spasm he was told that was normal. Specialists bombarded him with contradictory information. A doctor declared him ready for action after watching him do one simple physical maneuver. Before long he had two ruptured disks and was nearly paralyzed and devouring painkillers. The only option was a second surgery with no games played in between, a deal breaker for pro teams scouting fresh talent.
His football career over, Cassidy went on a quest to find a training program that made sense. He worked with a trainer in San Diego named Pete Egoscue, who taught him the importance of proper alignment and a holistic approach to training. He later added elements of chiropractic manipulation, child psychology, massage, yoga, Pilates and other disciplines, focusing on results rather than ideology. He and his wife, Kirsten, launched their business out of a spare bedroom in their Beaverton home, started a small gym in 1999 and expanded into a much larger space in 2004. Revenues have doubled since 2005, and grew by 23% between 2007 and 2009.
After years of experimentation and refinement, Cassidy has built a training system around the core principles of range of motion, structural capacity, neuro function, muscular function and instinct. Cascade Athletic Club has adopted his system, the Windells Snowboard Camp at Mt. Hood is considering it, and other potential licensees have shown interest on the East Coast and in Hawaii.
“I’m looking forward to taking the business to the next level,” says Cassidy. “The only thing we’re struggling with now is how to manage our growth.”
Thursday, April 30, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.
Monday, April 27, 2015
BY JOE CORTRIGHT
The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Monday, April 27, 2015
BY LINDA BAKER
Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers.
Monday, April 27, 2015
BY LINDA BAKER
A longtime technologist and entrepreneur, Dwayne Johnson, 53, is managing partner of PDXO/GlobeThree Ventures, a strategy and business consultancy in Portland.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.