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|Articles - November 2010|
|Thursday, October 21, 2010|
Page 4 of 4
Unlike climate change, there are no Cascadia subduction zone skeptics. A massive earthquake is coming our way and yet apathy is the biggest hurdle facing Oregon’s seismic mitigation advocates. “It’s tough to rally people around an event that has never occurred in our lifetime,” says Gerry Williams, chair of OSSPAC and principal of Construction Research Inc.
Emergency management officials are working feverishly to raise awareness and plan for the event, staging “Cascadia peril” training exercises and organizing neighborhood communication networks, especially in tsunami zones. Recent media coverage of the numerous earthquakes that have occurred around the globe has also helped spotlight the value of seismic mitigation, says Williams. Chile’s world-class seismic codes explain why only 500 people died during the country’s massive quake last February, most in the accompanying tsunami. By contrast, 72,000 people were killed in the 7.1 magnitude quake last January in Haiti, where building codes are weak or nonexistent.
Spotlighting the “tremendous problems getting the commercial sector up and running” will also help build support for rehabilitation programs, Williams says. Oregon’s political and business leaders have spent six years and $100 million wrangling over the costs of congestion on the I-5 corridor along with the need to build a new multi-billion-dollar bridge over the Columbia River to alleviate that congestion. But those costs pale in comparison to the traffic disruptions that will occur around the region post-quake. In 1999, a preliminary report on the economic impact of a Cascadia event posited $30 billion in losses, a figure Wang says only includes direct damage, not “cascading business losses.” (She also says those 10-year-old figures are considered a “huge underestimation.”)
In an interview published last winter in Eos, the magazine of the American Geophysical Union, Paul Mann, a senior research scientist with the Institute for Geophysics at the University of Texas, described the urgency with which earthquake-prone regions should address seismic mitigation: “Countries with faults threatening dense populations need to approach earthquake defense with the same energy, consistency and level of scientific spending as devoted to their military defense.”
Perhaps the military metaphor won’t go over so well in Portland. But in a region preoccupied with sustainable business practices, the notion of creating a resilient built environment should resonate. Models from other states and countries demonstrate there are systematic, cost- effective ways to approach seismic security. Now it’s time for Oregon to confront the risks that come with living in earthquake country. “Retrofits need to be addressed and prioritized,” says Boone, “so we can get something done.”
Wednesday, August 19, 2015
BY AMY MILSHTEIN
Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.
Thursday, September 10, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The Oregon Office of Economic Analysis released a report on the vitality of rural Oregon this week. Media reports focused on the number of Californians moving to the "Timber Belt," but the document contained other interesting insights regarding regional challenges and successes.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Wednesday, August 19, 2015
BY JACOB PALMER
A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.
Wednesday, September 30, 2015
The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
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|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Cream of the Crop|
|Keep Pendleton Weird|
|Hiring report disappoints|
|Phil Knight memoir: Coming spring 2016|
|2 out of 5 millennials pay for their news|
|Oregon's graying workforce|
|How much did Bernie Sanders raise in Q3?|
|Federal regulators OK Jordan Cove LNG terminal|
|Amazon to emulate parts of Uber's model|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.