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|Articles - November 2010|
|Thursday, October 21, 2010|
Page 4 of 4
Unlike climate change, there are no Cascadia subduction zone skeptics. A massive earthquake is coming our way and yet apathy is the biggest hurdle facing Oregon’s seismic mitigation advocates. “It’s tough to rally people around an event that has never occurred in our lifetime,” says Gerry Williams, chair of OSSPAC and principal of Construction Research Inc.
Emergency management officials are working feverishly to raise awareness and plan for the event, staging “Cascadia peril” training exercises and organizing neighborhood communication networks, especially in tsunami zones. Recent media coverage of the numerous earthquakes that have occurred around the globe has also helped spotlight the value of seismic mitigation, says Williams. Chile’s world-class seismic codes explain why only 500 people died during the country’s massive quake last February, most in the accompanying tsunami. By contrast, 72,000 people were killed in the 7.1 magnitude quake last January in Haiti, where building codes are weak or nonexistent.
Spotlighting the “tremendous problems getting the commercial sector up and running” will also help build support for rehabilitation programs, Williams says. Oregon’s political and business leaders have spent six years and $100 million wrangling over the costs of congestion on the I-5 corridor along with the need to build a new multi-billion-dollar bridge over the Columbia River to alleviate that congestion. But those costs pale in comparison to the traffic disruptions that will occur around the region post-quake. In 1999, a preliminary report on the economic impact of a Cascadia event posited $30 billion in losses, a figure Wang says only includes direct damage, not “cascading business losses.” (She also says those 10-year-old figures are considered a “huge underestimation.”)
In an interview published last winter in Eos, the magazine of the American Geophysical Union, Paul Mann, a senior research scientist with the Institute for Geophysics at the University of Texas, described the urgency with which earthquake-prone regions should address seismic mitigation: “Countries with faults threatening dense populations need to approach earthquake defense with the same energy, consistency and level of scientific spending as devoted to their military defense.”
Perhaps the military metaphor won’t go over so well in Portland. But in a region preoccupied with sustainable business practices, the notion of creating a resilient built environment should resonate. Models from other states and countries demonstrate there are systematic, cost- effective ways to approach seismic security. Now it’s time for Oregon to confront the risks that come with living in earthquake country. “Retrofits need to be addressed and prioritized,” says Boone, “so we can get something done.”
Tuesday, March 31, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.
Monday, April 27, 2015
10 briefcases that mean business.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Monday, April 27, 2015
BY JACOB PALMER
As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account.
Friday, February 27, 2015
BY OB STAFF
Oregon Business held its 22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.