|| Print ||
|Articles - October 2010|
|Tuesday, September 28, 2010|
It was a classic dotcom deal. ISITE Design co-founders Paul Williams and Jeff Cram were on the 70th floor of the Trump Building on Wall Street in 2000, entertaining a tempting offer from an investment firm pushing a reverse merger with a publicly traded company. Everything was first class, including the meal cooked by the chef flown in from Italy to celebrate the birthday of one of the firm’s partners.
Williams and Cram, who met as Linfield College fraternity brothers with a shared love for baseball, were star-struck by the experience. But they didn’t like the fine print, the part where they would lose control of the company they had built.
“We got our offer and took a walk around the block,” recalls Williams, “and we decided it just didn’t feel like us or what we want to do. If we can’t understand this, we’re not going to do it.”
That decision kept Williams and Cram out of the full-tilt expansion party that characterized the Internet boom years. It also allowed them to survive the inevitable crash and maintain control as their peers and competitors went down in flames. In the decade since, they have built ISITE into a Portland company that powered through the recession without eliminating jobs and now is hiring to keep up with demand for website design as well as high-level digital strategy consulting. Williams is forecasting revenues of $6.5 million to $7 million for 2010.
“A lot of large agencies had to cut people during the recession because their forecasts didn’t show the right numbers,” says Williams, the 35-year-old CEO who works out of ISITE’s headquarters in Portland’s Old Town. “So they lost good people and we were able to pick up good people.”
ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. The company is expecting growth to accelerate as companies continue to seek insight into how to make the most of the Internet to improve everything from e-commerce to marketing to analytics. Strategic consulting with global companies such as Siemens and SolarWorld is increasingly important to ISITE, generating about 20% of the firm’s business and growing.
“We’re coming into large organizations more as a management consultant than a website designer,” says Cram, the 34-year-old chief strategy officer who works out of ISITE’s office in Cambridge, Mass. “We’re helping them figure out how technology is going to change their business, or enable them to change. It’s a very different conversation compared to what we were having four or five years ago. And more organizations are figuring out that they need this.”
This growing portion of the business can become complex quickly. ISITE’s work for Siemens involves websites in 28 countries and in eight languages.
That’s quite a journey for a McMinnville startup that nabbed its first paying client worth $5,000 after someone found an ISITE business card lying on the floor. Williams and Cram had just graduated from Linfield with degrees in communications and were working for the McMinnville News-Register at a time when newspapers and their advertisers first began confronting the enormous potential and challenge of the worldwide web. They recognized the opportunity within the disruption, and so did the team of 45 or so developers they recruited from local colleges in the low-budget days before they were able to hire people.
Before long they had an office and "real" employees. They rode the Internet wave but not foolishly, building relationships with local business leaders such as the Tonkin family, with whom they built a whole new way of selling cars that eventually became a stand-alone company called DealerPeak. They resisted the temptation to move jobs overseas to save money, opening an office instead in the Cambridge Innovation Center near the Massachusetts Institute of Technology, a 14-story building packed with businesses studying everything from using algae as a biofuel to the latest in video game graphics. MIT is now a key ISITE client, as is Boston-based Zipcar.
Cram oversees just six employees in Cambridge, but he expects that number to grow. The same trend applies at the stylish Old Town office, where ISITE is hiring developers, project managers, marketing managers and strategists.
“We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting,” says Williams. “These aren’t people who are sitting around unemployed. Digital strategy is an area that is taking off.”
It’s a subject Williams and Cram have been studying since their early startup days. “We’ve had digital strategy in our DNA from the start, but it takes a while to develop to that level,” says Williams. “Now people are bringing us in as an extension of their team and looking to us to help them chart their future.”
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Friday, April 17, 2015
PHOTOS BY JASON E. KAPLAN
The 32nd annual CBC attracted a record number of attendees (11,000) to the Oregon Convention Center.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
Monday, April 27, 2015
10 briefcases that mean business.
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Are mornings the most productive part of the day? We ask five successful executives how they get off to a good start.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Friday, March 27, 2015
BY JACOB PALMER
Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development.
|The Good Hacker|
|It's a Man's Man's Man's World|
|Short Shrift:The threat of just-in-time scheduling|
|Downtime with the director of Barley's Angels|
|Fighting Fire With Fire|
|Shades of Gray|
|Man for All Seasons|
|How to court millennials|
|Wal-Mart wants meat suppliers to improve treatment of animals|
|Scandal negatively impacts Tom Brady's endorsement value|
|John Kerry pushes TPP in Seattle speech|
|Big banks hit with $2.5B fine|
|Six Chinese nationals allegedly stole trade secrets|
|Lane Bryant owner to buy Ann Taylor, Loft|
New conference aims to solve challenges, quell fears amid regulatory changes.
Tourism marketing supports entrepreneurship by attracting visitors to all corners of the state.
Beaverton firm's business intelligence platform rivals that of industry heavyweights.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.