|| Print ||
|Articles - October 2010|
|Tuesday, September 28, 2010|
Roberta Shoemaker runs a family-owned company that has produced rugged men’s work boots for 92 years. But as the first woman to run West Coast Shoe Co., she has itched to produce a feminine boot line.
After two years, the new line is more than just a dream. Shoemaker, the granddaughter of Wesco’s founder, John Henry, is ready to send her luxury handmade women’s boots out into the world.
Though the men ran the family business for a long time, it was Shoemaker’s Dutch great-grandmother Klaasje Van Spijker (pronounced like spiker, translating literally as “with nails”) who inspired the name of the Van Spijker line of boots (and one shoe), and five generations of family women lend their names to the styles: Jentje, Klaasje, Harmina, Fenna, Johanna. If those women were anything like their namesake boots — sexy, expensive, with a dollop of dominatrix — god help the Van Spijker men.
“I wanted something with a little edginess to them,” says Shoemaker. “There was no plan to start a whole new business. It just evolved.” The all-leather shoes each take a full day to make. Customers can go to the Scappoose factory for a custom fit, or just order a size, and they retail between $1,240 and $1,800. Shoemaker wanted the collection to be timeless, one that “a woman would treasure and want to wear year after year. It’s going to be a woman that just wants something different and unique.”
The line had a summer soft launch and will hard-launch in January. Shoemaker hopes to distribute them in high-end boutiques, along with making them available online.
The 40-person company also has launched a new electrical hazard boot and a women’s line of Wesco boots in four styles. Shoemaker, who took over from her father, Robert, in 1999, sees the custom business as key to her company’s strategy. Custom-fit boots make up 60% of Wesco’s business.
But this new luxury line is most exciting. “Not only because it is something very different, but it’s something for women,” she says, “And it’s luscious.”
Wednesday, September 16, 2015
BY GREGG LEWIS | OP-ED
The issue of green-washing remains a significant challenge to those of us who would like to see the building sector in this country do more than make unverifiable claims of sustainability. Transparency about the impacts of a given material is the only way to allow designers to make intelligent choices when selecting building products.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Wednesday, August 19, 2015
BY LINDA BAKER
In 2010 Vanessa Keitges and several investors purchased Portland-based Columbia Green Technologies, a green-roof company. The 13-person firm has a 200% annual growth rate, exports 30% of its product to Canada and received its first infusion of venture capital in 2014 from Yaletown Venture Partners. CEO Keitges, 40, a Southern Oregon native who serves on President Obama’s Export Council, talks about market innovation, scaling small business and why Oregon is falling behind in green-roof construction.
Thursday, September 24, 2015
BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Monday, September 28, 2015
BY BEN DEJARNETTE
Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.
Wednesday, September 30, 2015
BY LINDA BAKER | EDITOR
The media coverage about Pope Francis must have put me in a Biblical frame of mind. Because after touring the latest phase of the South Waterfront development, a mind boggling 1.5 million square feet of office and retail space that will spring up north of the aerial tram over the next few years, I couldn’t stop thinking about the massive project as a modern day creation story.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|One Tough Mayor|
|100 Best Nonprofits: Working for equality inside and out|
|Cream of the Crop|
|Keep Pendleton Weird|
|2 out of 5 millennials pay for their news|
|Oregon's graying workforce|
|How much did Bernie Sanders raise in Q3?|
|Federal regulators OK Jordan Cove LNG terminal|
|Amazon to emulate parts of Uber's model|
|Another former Daimler alleges discrimination|
|Struggling Whole Foods announces layoffs|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!
Promoting from within its own ranks, PacificSource Health Plans has tapped Tony Kopki to head its commercial lines of business in Oregon, Idaho and Montana. In his new role as Vice President of Commercial Programs, Kopki will provide strategic, product and market leadership for PacificSource’s commercial programs.
Thomson brings 25 years of healthcare experience in provider relations, sales, marketing and communications.