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|Articles - October 2010|
|Tuesday, September 28, 2010|
Roberta Shoemaker runs a family-owned company that has produced rugged men’s work boots for 92 years. But as the first woman to run West Coast Shoe Co., she has itched to produce a feminine boot line.
After two years, the new line is more than just a dream. Shoemaker, the granddaughter of Wesco’s founder, John Henry, is ready to send her luxury handmade women’s boots out into the world.
Though the men ran the family business for a long time, it was Shoemaker’s Dutch great-grandmother Klaasje Van Spijker (pronounced like spiker, translating literally as “with nails”) who inspired the name of the Van Spijker line of boots (and one shoe), and five generations of family women lend their names to the styles: Jentje, Klaasje, Harmina, Fenna, Johanna. If those women were anything like their namesake boots — sexy, expensive, with a dollop of dominatrix — god help the Van Spijker men.
“I wanted something with a little edginess to them,” says Shoemaker. “There was no plan to start a whole new business. It just evolved.” The all-leather shoes each take a full day to make. Customers can go to the Scappoose factory for a custom fit, or just order a size, and they retail between $1,240 and $1,800. Shoemaker wanted the collection to be timeless, one that “a woman would treasure and want to wear year after year. It’s going to be a woman that just wants something different and unique.”
The line had a summer soft launch and will hard-launch in January. Shoemaker hopes to distribute them in high-end boutiques, along with making them available online.
The 40-person company also has launched a new electrical hazard boot and a women’s line of Wesco boots in four styles. Shoemaker, who took over from her father, Robert, in 1999, sees the custom business as key to her company’s strategy. Custom-fit boots make up 60% of Wesco’s business.
But this new luxury line is most exciting. “Not only because it is something very different, but it’s something for women,” she says, “And it’s luscious.”
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Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Thursday, August 28, 2014
As summer winds down, we update a few feature stories that appeared in our print publication this past year.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
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