|| Print ||
|Articles - October 2010|
|Tuesday, September 28, 2010|
James Martin has his hands full these days. On the heels of an ambitious redevelopment of a downtown historic flour mill into a new wine-tasting room and cultural center, the 46-year-old entrepreneur from The Dalles is pushing a first-of-its-kind new product into the California market, hoping to pioneer the largely untapped “ready-to-drink” market for wine.Martin’s eight-employee company, Copa Di Vino (Italian for “cup of wine”), was founded in 2009 and hit the market in the spring of 2010 with single-serve containers of wine. The key to the business is packaging innovation, and the fact that Copa recently won an award in the Dupont packaging competition indicates potential.
The product is selling in 20 states, and the move into the 21st — California — is key to Copa’s future. As Martin noted at a recent gathering of entrepreneurs and investors, California has 19% of the nation’s population and produces 90% of the nation’s wine. He’s hired a Southern California sales rep and has been traveling south regularly to pitch his idea to major retailers, big wine producers and investors. He hopes to raise $1.5 million over the next few months.
The Copa idea is to offer consumers fine wine for less than $4 a glass, with the type of convenience that has made single servings of beers and sodas an $80 billion business in the U.S. Specialty retailers with busy deli sections such as Whole Foods and New Seasons Market are carrying the product, as are outdoor concert venues such as the Gorge Amphitheatre. Most importantly, the largest chain of grocery stores in Southern California, Ralph’s, began carrying Copa last month, offering the biggest market opportunity yet with 350 stores.
Martin has a three-pronged strategy for making money: sales, bottling for other wineries (he’s already established a deal with Kendall Jackson) and licensing the company’s patented packaging technology to other bottlers. He says he chose the “somewhat nebulous” name of Copa Di Vino to allow companies to become partners and to raise the brand to the profile of other first-to-market pioneers such as Kleenex and Hoover. His sales forecast predicts $75 million in revenue and $10 million in profits by 2016.
Sticking to that plan will be a challenge in this economy, but if Martin comes anywhere close, The Dalles will be a beneficiary. And even though raising money in this economy has been difficult, he notes: “Alcohol sales are up.”
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
“We thought there was room for something new.”
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR
Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.
Friday, March 27, 2015
BY AMY MILSHTEIN
Damian Smith bets on changing himself — and Portland — through consulting.
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|Epitaph for a Boondoggle|
|WikiLeaks allows visitors to search database of hacked Sony documents|
|VW recalls minivans with Chrysler-made ignitions|
|Netflix adds subscribers at record pace|
|EU charges Google with antitrust claims|
|Tech industry urges Congress for protection on patents|
|Is your job the best?|
|Value of college degree increasing|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.